Today’s CoreCommunity Spotlight takes a look at BenBella Books, a publishing boutique that has produced seven New York Times bestsellers. Marketing Director Jennifer Canzoneri told us more about this fascinating company.
Why did you decide to open an online store?
We wanted to better connect directly with our consumers, and to provide our readers with an additional way to purchase our books.
Tell us about your business
We’re a non-fiction book publisher, releasing about 40-50 books each calendar year. We publish self-help, business, health & nutrition, pop culture, biography, and many other types of books. Our website is unique because we promote our company and books, as well as selling directly to customers.
How has CoreCommerce’s eCommerce platform helped you to achieve success?
Core Commerce’s flexible template system allowed us to create a completely customized design that we could seamlessly integrate into the design of our WordPress installation that we use for the non-eCommerce portion of the site. Our designer/developer is Laura Yeffeth of Clamp Design (http://www.clampdesign.com).