A business’s website should be one of its most valuable assets. When a website is designed and built professionally, this is an important driver of growth. However, many businesses struggle to use their websites to their full effectiveness. Part of the reason for this is that business owners often restrict themselves in terms of what…

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How to Start a Marketing Consultant Business The demand for marketing consulting is very high at the moment and businesses are constantly looking for new and innovative ways to attract more clients. In short, marketing consultants work with businesses to teach them to get more leads efficiently, and eventually increase their bottom line. But it…

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Conversion rate optimization (CRO) is the process of increasing the percentage of visitors who complete an action. Conversion means something different for different businesses, as what one company wants from a website visitor may not be the same for another, but the principle is the same. CRO requires an understanding of how people use your…

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As a company grows, inventory management becomes a significant focus area. Inventory accuracy can be a major cost differentiator, or a cost center, depending on how well or poorly it is managed. Poor inventory management can lead to unbelievable storage costs, cause shipping problems, and revenue issues. Small companies trying to scale should take steps…

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Selling products, goods, and services over the Internet is a great business to be in, however it is also an incredibly competitive and challenging environment. You need to not only be selling what consumers want to buy, but also a plan of action for getting your website and business out in front of the right…

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Once isolated in popularity to the U.S., Black Friday is turning into a worldwide holiday. With online shopping becoming more and more popular, your website now has the opportunity to not only gain more widespread recognition but also become more profitable as well. However, it also means that you’ll have a lot of competition. That’s…

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The e-commerce industry has seen a tremendous rise over the last decade and that growth is only expected to continue. The total worldwide e-commerce sales are projected to reach $4.5 trillion by 2021, which is almost double what they were in 2017 ($2.3 trillion) according to Kinsta. Mobile technology is at the forefront of that…

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No doubt you will have heard a lot about cloud security in recent years. Whether you use iCloud or similar services on your phone, or use the cloud at work for backups, it’s an excellent way of storing your files remotely so you can access them on the go. However, you may not have used…

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