Electronic commerce or ecommerce may be thriving at present, but it doesn’t mean that all attempts to start that kind of business will be successful. As trends change, so do the behavior of consumers who are more adamant than ever to deal with brands that can remain true to their promise. Your online business needs…

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SEO, at the moment, is still among the most effective marketing channels for an eCommerce site, with the highest ROI compared to other marketing campaigns. However, the adoption of SEO in eCommerce websites is still relatively low when compared to other types of websites.  More often, eCommerce owners rely on paid ads and social media…

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In our quest to create the perfect interface, there are a lot of aspects of UX design we need to think about. But, while we worry about the touchpoints, fonts, and layouts, we often forget about microcopy. What is microcopy, in the first place? How does it affect user experience? How can we get the…

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Source: depositphotos.com Are you pouring valuable resources into creating marketing content that isn’t resonating with your target audience? Are prospective customers truly engaging with your ecommerce site’s blog? Is the content you’re publishing succeeding at generating traffic, nurturing leads, and creating new customers?  Getting the most out of your content marketing spend means you need…

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Marketing is a business tactic that’s been around for years, and it continues to evolve in time. This fact makes it challenging for businesses who want to stay afloat while trying to keep up with the latest trends. Whatever strategy you decide to use, a rule of thumb is to ensure your tactic is in…

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Researchers assumed that by 2022 about 1.87 billion employees (40% of the world’s working population) will work remotely. Because of the coronavirus situation, many companies have already switched to working remotely. Thus, it’s time to learn how to manage your remote team members effectively. To start with, divide all your remote employees into several teams…

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Email is an essential marketing channel for B2B businesses. Email marketing is one of the most effective marketing channels for a B2B company. When someone joins your email list, they have shown their interest in your products or services. You can leverage that initial interest to develop and maintain a relationship with each subscriber on…

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Source One constant thing in life is change. In business, this change can be positive or negative. A positive change means your business grows, develops, and becomes better. If you hope to grow and expand your business, you must employ strategies that would help you achieve this goal. Scaling your business helps you create an…

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We can debate on all the ways that you could influence the decision-making of your target group, but it’s clear that word-of-mouth has arguably the biggest impact on how customers perceive your brand. Put it together with one of the biggest trends in content creation – video marketing – and your chances to get a…

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