Starting an eCommerce business in today’s age is very tricky. Especially due to the saturation in the market. But you would be happy to hear that there are still a lot of new users switching to the digital means to shop every day. Thanks for the convenience it offers and its easy accessibility from places…

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Being natives in the digital world, we now have the easiest access to anything and anytime. Every business and organisation is trying to take advantage of different digital marketing techniques in hopes of being discovered and generating better revenues online.  The e-commerce industry is an industry that relies heavily on digital marketing, primarily due to…

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The covid-19 pandemic has shaken the world and business continuity has been impacted. The steps taken by the Government to safeguard the people against the covid-19 disease have collapsed many businesses. Sales are on the decline for most businesses due to the pandemic. The fashion in which we used to do business before pandemic work…

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Electronic commerce or ecommerce may be thriving at present, but it doesn’t mean that all attempts to start that kind of business will be successful. As trends change, so do the behavior of consumers who are more adamant than ever to deal with brands that can remain true to their promise. Your online business needs…

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SEO, at the moment, is still among the most effective marketing channels for an eCommerce site, with the highest ROI compared to other marketing campaigns. However, the adoption of SEO in eCommerce websites is still relatively low when compared to other types of websites.  More often, eCommerce owners rely on paid ads and social media…

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In our quest to create the perfect interface, there are a lot of aspects of UX design we need to think about. But, while we worry about the touchpoints, fonts, and layouts, we often forget about microcopy. What is microcopy, in the first place? How does it affect user experience? How can we get the…

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Source: depositphotos.com Are you pouring valuable resources into creating marketing content that isn’t resonating with your target audience? Are prospective customers truly engaging with your ecommerce site’s blog? Is the content you’re publishing succeeding at generating traffic, nurturing leads, and creating new customers?  Getting the most out of your content marketing spend means you need…

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Marketing is a business tactic that’s been around for years, and it continues to evolve in time. This fact makes it challenging for businesses who want to stay afloat while trying to keep up with the latest trends. Whatever strategy you decide to use, a rule of thumb is to ensure your tactic is in…

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Researchers assumed that by 2022 about 1.87 billion employees (40% of the world’s working population) will work remotely. Because of the coronavirus situation, many companies have already switched to working remotely. Thus, it’s time to learn how to manage your remote team members effectively. To start with, divide all your remote employees into several teams…

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