Branded Content vs. Content Marketing – What You Need to Know

Should I use branded content or a regular content marketing strategy for the digital growth of my business? This is the most asked question in online business forums, webinars, and podcasts. You will find so many posts about this question on the web. But what is the answer? There are too many answers as well.…

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Content Marketing: What You Should Focus On in 2021

2021 is the year of content. If you want to drive SEO, encourage conversion, and push sales, you need a foolproof content marketing strategy. With 91% of companies already implementing a content strategy, it can feel like you’re running behind if you haven’t started yet. However, 40% of SEO experts say that firms aren’t investing…

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How to Upgrade your Game using e-Commerce Email Marketing?

What is E-commerce Email Marketing? E-commerce email marketing is the art of leveraging email to generate sales for your store. It can be simple, like emailing people who abandon their cart. Or complex, like having many campaigns that work synergistically to increase sales exponentially. Ultimately, when you look at promotions, offers, free delivery coupons, and…

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Six Email Marketing Tips for eCommerce Sites

If you own an eCommerce website, marketing is non-negotiable. While it’s always crucial to acquire new customers, you should consider retaining existing customers just as important. Why? Acquiring new customers is five times more expensive than retaining existing customers. It’s also much easier to sell to someone who was already a customer than to convert…

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5 Compelling Reasons To opt For Omnichannel Marketing

With the dawn of e-commerce way back in 1991, the debate is prevalent about which channel works better. The digital space has grown ever since, and online revenues continue to rise while physical stores’ incomes shrink. There are ample examples of brick-and-mortar stores entering the digital space; likewise, e-commerce giants like Amazon are opening physical…

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14 Email Marketing Mistakes You Need To Fix Today

Whether you are a blogger or a business owner, email marketing is a powerful tool in your digital marketing arsenal. With the increasing popularity of various social media platforms, you cannot overlook the potential of email marketing for your brand. While those platforms certainly help improve your online presence, email marketing plays a key role…

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How to Integrate Your Email Marketing Strategy With Your Content Strategy

You might think of content marketing and email marketing as two different legs of your overall marketing plan.  To an extent, that is true. Each comes with its own strategies and SMART goals. However, there are areas in which your email marketing plan and content marketing strategy intersect. Refining and optimizing one will improve upon…

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Solid Email Marketing in 2020

Solid Email marketing can include adding pop0ups on your site can dramatically increase the number of leads to your email marketing strategy. While these can be quite annoying they have been shown to be effective still. According to Sumo about 30% perform better on your first pop-up. You want to make sure your pop-ups target…

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Autoresponders: How to get the most of out it

Autoresponders are a cool way to reach back out to your customers for potential resale opportunities. It is one of my favorite features of the CoreCommerce platform. Below I will talk about what they are, and how to use them. Enjoy! What is an autoresponder? An autoresponder is an automated email that is sent out…

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