When it comes to telephone communications, there are a handful of essentials that every business should be getting right. Without them, communication could break down, productivity could be lowered, and employees and customers alike could become frustrated.  The very minimum for any business is to have an active phone line for customers to call regarding…

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Websites are your very own digital frontier. They are your store, your office, your mouthpiece, and so much more. Websites are more important today than they ever were before. If customers actively seek a business like yours out, they aren’t going to go check out your brick-and-mortar location before they have first checked you out…

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Think of the word ‘health’ and what’s the first thing that comes to mind? For most people, it is probably your physical health; it might be weight, physical fitness, muscle tone, internal organ health, or anything else. However, what you might forget about, but what is just as important is your mental health. In this…

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CRO stands for conversion rate optimization, and it works in tandem with search engine optimization in the operation of a successful digital strategy. Conversion optimization is all about improving the user experience, which is what search engines like Google look for when they deliver results to users – they want to give their own users…

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As an eCommerce business owner, gaining organic traffic is essential to your success. Your target market is out there, and you just need to get your product or service in front of them. While you can spend thousands on paid advertising, traffic from organic search will generate stronger leads since viewers are directly seeking your…

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You’ve set up your own e-commerce online. You’ve found a range of products you’re happy with, you’ve created a platform to sell them on, and most importantly, you’ve sold some products. Now that you’re up and running, you could sit back and hope the orders come in with the same momentum. However, if you’ve got…

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Even if your product is the most useful item in the world, you need to make sure that it grabs your customer’s imagination from the minute that they set eyes on it. This is especially the case within online forums when good products can easily get scrolled past, and it can be harder to show…

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You’ve set up your own e-commerce online. You’ve found a range of products you’re happy with, you’ve created a platform to sell them on, and most importantly, you’ve sold some products. Now that you’re up and running, you could sit back and hope the orders come in with the same momentum. However, if you’ve got…

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