Every eCommerce business owner should strive to provide the best customer experience and ensure that customers get what they want. Even though there are many ways of doing this, such as having fast loading pages, high-resolution images, email marketing, and amazing customer care among others, eCommerce shipping also plays a major role in creating a good customer experience.
Some people might think about eCommerce shipping as the process that involves the transportation of customer goods from the seller’s store to the buyer’s preferred location, but it entails more than just that. It is a driver when it comes to the success of an eCommerce business.
This is because an eCommerce customer pays for goods that they have not seen physically. They, therefore, expect you to deliver those goods in perfect condition, on time, and on a budget if not free. Doing this helps in building the reputation of an eCommerce business.
If you are running an eCommerce business or would like to start one, here are some best practices in eCommerce shipping to guide you;
Plan Your Routes
Depending on your target customers, you will need to plan the routes that you will use when delivering goods to your customers. Even though this might be a little bit complicated since you do not know where the next customer will come from, you can use delivery route planner apps to simplify the process.
These applications help one plan their routes instead of using maps that might not be efficient. You will find yourself making deliveries on time and keeping your customers happy. In addition, the apps will determine the best and short routes that help you save on fuel. They are very important in the success of an eCommerce shipping business.
Getting Shipping Rates
Getting the cost of shipping an item should be made easily accessible for customers. Imagine a situation where you are shopping online for a product then you are made to login in or create an account before you can see the shipping rates! Chances are that you will leave the eCommerce website and look for another one.
eCommerce business owners should understand that one of the most commonly asked questions is how much it costs to ship the item being bought and how long it would take before the buyer gets the item. They should therefore make it easy for the buyers to access shipping rates without even having to log in or create accounts with the eCommerce website.
In addition to making shipping rates accessible by not forcing customers to sign up to see the rates, you also need to ensure that the shipping information can be accessed from all pages on the eCommerce website. The product page is one of the websites where customers will suddenly start asking about shipping costs.
You, therefore, need to make sure that you have added the shipping rates on the product page and understand the page’s dos and don’ts. You need to ensure that these pages are easily accessible. If your eCommerce store looks cluttered with the rates on the product page, you can consider adding a link or a pop-up window with the shipping rates.
This will make the rates easily accessible.
This is very important when it comes to making customers happy. As an eCommerce business owner and shipping expert, you need to start building a relationship with your customers immediately after they place an order with you.
When they place an order, customers should know whether the order was received or not and should be able to track the delivery progress of the item they ordered. This is where the tracking numbers come in.
It is, therefore, important for you to inform the customers via email or even a call about the shipping information and their tracking numbers. They should be able to know where their product is at all times during the delivery process.
Free shipping might scare away small eCommerce business owners since it reduces their profit margins and comes as an expense to them. However, with the most popular eCommerce businesses such as Amazon making free shipping popular, every other eCommerce business owner might have to offer free shipping.
Research has indicated that most customers buy from eCommerce stores that offer free shipping. In addition, there are many options for customers to choose from. Chances are that a customer will buy from your competitor who offers free shipping if you do not. This will have a direct impact on your profit margins.
In conclusion, shipping is very important in the eCommerce business and has a direct impact on the success of the business. You need to make sure that you are doing everything well, giving your customers what they want, and offering competitive if not free shipping rates for your business to succeed.