Today’s buyers value convenience and customization over in-store customer service, making online shopping a force to be reckoned with. In reality, in 2019, the entire value of online purchases surpassed $600 billion, accounting for 16 percent of all retail sales.
Customers have higher expectations as a result of this increase: eCommerce customers desire real-time customer support, mobile-optimized experiences, and personalized shopping experiences.
What does this all mean for your company? It isn’t enough to simply create an eCommerce site. Instead, if you want to attract qualified leads, maintain attention, and increase conversions, you need to opt for powerful eCommerce website development. To give your business the right boost, it is important to develop it right.
In this article, we’ll cover all you need to know about effective eCommerce website design to assist you in doing just that.
Your business’s eCommerce website is an online shopping and purchasing portal. It allows visitors to quickly find what they’re looking for, contact customer care for assistance while browsing your products or services, and make purchases without ever leaving your website.
Many of the same criteria apply to eCommerce websites as they do to non-eCommerce websites, such as the need for a hosting provider, content management capabilities, and regular updates.
Meanwhile, some of the characteristics that distinguish eCommerce sites include:
- Product and pricing pages: so that your clients can browse, search for, learn about, and recognize the products or services you offer
- On-demand support: enables visitors to receive the assistance they require while deciding whether or not to convert Live chat, FAQ pages, community forums, and email and phone help are all common support alternatives on today’s eCommerce companies.
- Streamlined shopping carts: so that visitors can easily add products to their carts, as well as view and amend their carts, with minimal effort
- Secure payment: to allow customers to submit credit card, shipping, and billing information safely in order to complete their orders (many hosting providers now offer SSL encryption and HTTPS protection to ensure transmitted data is secure, too).
Simply said, new and present customers should be able to quickly learn about, evaluate, and purchase your product or service via your website.
Let’s look at some design recommendations to assist you to improve the look, feel, and UX of your eCommerce site.
Ecommerce Website Design
Follow these four design guidelines to ensure that your eCommerce website provides exactly what your visitors require.
Create Captivating Content
When it comes to capturing the attention of your target audience, compelling stories and well-written content that incorporates your brand’s message while highlighting the benefits of your product or service are essential. This will help you stand out from the crowd and ensure that the material on your eCommerce site is remembered.
Employ an Alluring and Consistent Website Design
Implement a beautiful and consistent design throughout your eCommerce site in addition to captivating content. Consider the colors and typefaces you choose, as well as the pricing, product, and checkout pages.
Keep in mind that design consistency is crucial (similar to the importance of consistency throughout all of your marketing efforts). Pre-made templates from popular eCommerce website builders (which we’ll discuss in the next section) can assist you to match your design to your delivery and brand.
Keep Website Structure Consistent
The success of your eCommerce business depends on having a clear site structure. Users will most likely abandon your site if they can’t locate what they’re seeking right away. Implement a clean and streamlined navigation system that allows users to quickly access site pages, shopping carts, customer service options, and more.
Always Focus on Search Engine Optimization (SEO)
Today, all websites, whether eCommerce or not, should be optimized for search engines. This means that your site has been optimized to appear at the top of search engine results pages (SERPs) for the words, phrases, concepts, and material that you specialize in. This helps you increase organic traffic, brand awareness and recognition, conversions, and more.
Best eCommerce Website Builders
You have a lot of choices if you’re looking for a website builder. Here are some of the most well-known eCommerce website builders:
WooCommerce eCommerce Website Builder
If you currently have a WordPress site and don’t want to start from scratch, WooCommerce can help. This eCommerce plugin allows you to create and deploy beautiful themes and templates, as well as a variety of extensions, including HubSpot’s WooCommerce connection for marketing automation, CRM, abandoned cart recovery, and more.
What’s better? WooCommerce is a free plugin that can be installed on your website.
Shopify eCommerce Website Builder
There are a lot of eCommerce website builders online, but Shopify may be the most popular. Shopify has you covered, from tools to assist you to choose the proper business name to the option to register domains to a single dashboard for monitoring your online purchases.
Pricing for the Basic Shopify plan starts at $29 per month and goes up to $299 per month for the Advanced Shopify package, which is perfect for scaling up existing sites.
Wix eCommerce Website Builder
Wix is an all-in-one eCommerce website builder that allows you to completely customize your site, make it flexible, and add additional features like blogs and online booking systems.
While Wix’s basic service is free, you can upgrade to a paid plan like Unlimited ($14/month), which includes unlimited bandwidth and 10GB of storage.
Squarespace eCommerce Website Builder
Squarespace makes it simple to appear knowledgeable right away. Simply pick a design, sign up for a free trial, and get started building – use powerful CMS features to customize your content, logo, and photographs. Then customize your site with hundreds of fonts, colors, and stock photos.
Personal accounts begin at $12 per month and include a free custom domain, while Advanced Commerce plans start at $40 per month and include fully integrated eCommerce capabilities, website analytics, and POS transactions.
Weebly eCommerce Website Builder
Weebly’s website-building process begins with step-by-step instructions for designing and launching your website. Then, using Weebly’s free website builder, personalize your site by adding shipping, payment, and inventory management options to make your life easier. Customer reviews can also be used to highlight what makes your website unique.
With Weebly’s Personal plan, you can connect to a custom domain and obtain SSL security for $7 per month, or upgrade to Professional for $15 per month to get unlimited storage and a shipping cost calculator.
Build your eCommerce Website
When it comes to generating client attention and conversions, the perfect eCommerce website makes all the difference. Use the techniques we discussed above, as well as one of the eCommerce site builders we reviewed, to provide a great eCommerce experience for your customers.