Posts by Matthew Cox
Why you Should Hire Local SEO Agency in Australia?
Image: Source Are you looking forward to taking your business online in your local area? Searching for the right digital marketing agency might be a little tricky. But, having a local SEO agency is always suggested in getting your site up and running. Why do you think you should look forward to taking your business…
Read More7 Powerful Tools That Will Help Kickstart Your Ecommerce Business
If you own an eCommerce business that’s struggling, you’re not alone. Did you know that less than 1 million of the estimated 12-24 million eCommerce stores sell more than $1000 per year? It’s not due to a lack of demand! Ecommerce sales were predicted to rise from 14.1% of the total global retail sales market…
Read MoreContent Marketing: What You Should Focus On in 2021
2021 is the year of content. If you want to drive SEO, encourage conversion, and push sales, you need a foolproof content marketing strategy. With 91% of companies already implementing a content strategy, it can feel like you’re running behind if you haven’t started yet. However, 40% of SEO experts say that firms aren’t investing…
Read MoreBenefits of an Ecommerce AI Chatbot and How to Build a Chatbot for Your Ecommerce Site
AI chatbots for eCommerce sites improve the ability to overcome sales obstacles, provide product recommendations, and solutions to customer inquiries. They act as a sales associate by pushing customers to add items to their carts and to complete the purchase. These bots connect to product databases so they will have product availability and they handle…
Read MoreHow to Build User-Friendly Apps in 2021
It’s not a secret that we spend a lot of time in front of screens. You’re probably switching between your phone and computer as you’re reading this. The number of smartphone users is constantly increasing and the importance of crafting user-friendly apps is getting essential for businesses, especially when we have the trends of mobile…
Read MoreWhy Chatbots on eCommerce Sites Help with Sales
Have you noticed the sudden increase in chatbot use on websites all over the internet? Are you interested in finding out how this trend can help increase sales for your eCommerce site? Chatbot technology is perfectly suited for eCommerce sites. There is something reassuring about having your questions answered about a product or brand immediately—even…
Read MoreIs Sensitive Data the Same as Personal Data?
In current times, where cybercriminals have many ways to access every piece of information on the internet, you might have stumbled upon the terms “personal data” and “sensitive data.” They are often present in various regulations and other formal documents. For example, General Data Protection Regulation (GDPR) addresses the concept of personal data and makes…
Read MoreThe Ultimate Guide to ECommerce Content Strategy
Online shopping is slowly becoming the norm. That’s probably because it’s super easy to order, pay, and have items delivered right to your doorstep. Statista estimates that there will be around 2.14 billion digital buyers in 2021. ECommerce giant Shopify states that 84% of consumers shopped online in 2020, and 79% said they’d continue shopping…
Read MoreUsing Pay-per-click Advertising Effectively to Increase Sales
Struggling to grow the sales of your online business? Is your website getting high traffic but low conversions? Try using pay-per-click Ads effectively. Did you know that on average, only 2% of traffic to online websites turns to conversions? With odds that slim, it is not surprising that most online businesses struggle with increasing sales.…
Read MoreThe importance of leadership in education
Some say good leadership is a natural-born attribute, while others claim it’s a learned skill. More likely, it’s a combination of both. In a similar way to the age-old nature versus nurture debate, most people are born with certain attributes that naturally align them to progression through to management and leadership positions. No matter what…
Read More