As the whole world has slowly shifted to digital, millions of businesses and entrepreneurs around the world have had to evolve their businesses to keep up.
Whether it’s about adapting to COVID-19, or you have started up a new venture on the eCommerce side, there are a plethora of options for you to choose from.
We took a look at a highly popular way of selling online through Amazon FBA. With this model, you are able to market and sell your products online and leave the fulfillment and supply chain up to Amazon. Not only does this significantly lower costs for you, but it heightens your customer experience and ensures that you get your products delivered effectively to your customer, especially if you are just starting out.
So, what key aspects do you need to consider when marketing your products with Amazon FBA? We looked at some tips, techniques and tactics.
Map Out Your Strategy From The Get-Go
Before starting, it is important to understand what Amazon can actually offer you and what elements you can take advantage of to make your business a success.
Read up as much as you can about how to start an Amazon business. Read their directions on their site, join forums to discuss best practices with other entrepreneurs and read various literature around it. You will be able to find out what your competitors are doing, how to set yourself apart from them, and what additional services you can make use of to streamline your customer journey.
Once you have completed your due diligence, you will be able to map out your goals and expectations over the next few months. If you go into the business with a well-defined brand and customer-centric strategy from the outset, you are more likely to be more successful in the long run.
Harness the Power of Marketing Channels
Some of the most successful Amazon businesses do not just place their products on Amazon and leave them there. They do solid marketing drives from their side to make sure that their products are seen by their audiences.
Social media channels are certainly one of the most popular places to drive traffic to the product page from. Content can be carefully curated and posted to Facebook and Instagram, for example, to raise awareness for your brand on Amazon.
If you want to take it one step further, there are some great tools out there that allow you to grow your Instagram followers organically, increase engagement, build meaningful, engaged communities, and increase your conversion rate by marketing to the right audience.
Remember to keep your content educational, informative and entertaining for your audience. You will want eye-catching content that will draw in the followers and drive them to the product pages to convert them to paying, loyal customers.
Focus On Your Product Pages
The next thing to look at are the product pages themselves. You’ll want to optimize these to ensure that your customer can find it on the search engines and that they will get all the information they can out of the product page.
Just like SEO on regular sites, keyword research and usage are critical for your customers to be able to find your products. Make sure that the relevant keyword appears in the title of the product as well as the product description.
Images are also key for your product to be found, as well as convert your client. Images need to be high-quality, but web optimized for the page to load correctly. You will also need several different images and angles of your product for your customer. Lastly, add the relevant keywords in the title and description in the image. This will help Google understand where the image needs to appear in search and where it ranks.
It is also worth your while to incentivize your customers to give you reviews on the site once they have made the purchases. Reviews not only increase the ranking of the products on the pages but also heighten your reputation, giving other customers an insight into the quality of your products.
Make Use of Amazon Tools
Amazon has provided some great tools for its clients to be able to have a key insight into their businesses and the activity that is happening on the site. With these useful tools, you are able to gain valuable information, insights, and metrics for you to understand what is working, what isn’t, and what needs to be changed.
They offer an analytics tool for you to track your traffic, monitor customer behavior, and keep an eye on the current trends. With this information, you can make strategic decisions when it comes to the marketing and promotion of your brand and products.
It also provides you with an A/B testing platform as well as brand-building tools to tailor the pages to your customers’ preferences. With all of these, you are able to curate a high-performing platform for your products.
Although Amazon does currently have over 1.5 million active sellers on the site, the fact is that, even amongst the noise of products on the site, you are able to create and build a successful brand on the site. It is a perfect platform for the launch and growth of a new brand.