Branding is an essential part of your business. It is thanks to the way your clients see you they will buy from you and get interested in your products. Because of that, even the slightest branding mistake can be very costly for your business – whether you own a small company or a larger one.
Don’t worry, though – with proper research, you can easily avoid some of the most common mistakes of designing your brand. In this article, you’ll find a list of them, ranging from confusing marketing and branding and using complex logos to failing to grasp the identity of your business and over-investing in professional help. Read on – and make sure that your brand is unique and interesting.
Confusing Marketing and Branding
Marketing and branding are two different things. Marketing is all about reaching new customers – and in order to do that, you need to use tools like social media campaigns, search engine optimization, or even video production. Branding, on the other hand, focuses on improving your business image – and your overall brand identity. Here are some examples of the best branding companies.
If you fail to make sure that your marketing efforts fit into your brand identity, it will be very easy for your brands to look unprofessional and low-quality.
Failing to Grasp Your Brand Identity
Attractive logos are great, but they aren’t the only thing that makes your brand unique. Your brand identity includes all your products and services, as well as the way they are presented. It involves your business image and reputation, the way you communicate with your target audience, and the way you interact with the media.
That also means taking care of small details that will make your brand unique – for example, making sure that all your employees have gone through customer support or security training.
It is important to grasp brand identity to make sure that you know what exactly you want to achieve. It will also help you fit all of your marketing and branding efforts together and create a consistent and appealing image.
Underestimating the Importance of Branding
It is not enough to create a nice logo or develop an attractive website for your business – you also need to focus on developing a solid brand identity. Many business owners do not pay enough attention to their branding efforts and lose their clients because of it. However, if they had planned their branding properly, they would have seen greater success with their businesses long before they thought about expanding their operations.
Using Complex Logos
A logo is the face of your business. It is a visual representation of your brand and your company’s identity. If you want people to take notice of your logo, you need to make sure that it looks nice – but you also need to make sure that it is easy to read at first glance.
Use clear fonts with bold colors and avoid complex designs as much as possible. The simpler, the better – and this applies to any type of branding materials, from your website to your business cards and promotional products.
Designing a Logo That Looks Like Everyone Else’s
A common mistake of business owners is to use a logo that looks like everyone else’s. For example, if you are planning on selling t-shirts with your logo printed on them, it is best to avoid using the same font as other well-known companies like Nike or Adidas. If you want anyone to take notice of your brand, you need something that stands out from the crowd – and that means being more creative than everyone else in the market.
Using Ambiguous Business Names
The name of your business should be short, clear, and simple. It should tell your customers what your business does – and nothing else. If you can’t explain your business in two or three words, then maybe you should work more on it. In addition, when choosing a name, it is essential to check its availability on social media websites and search engines like Google.
Over-Investing in a Brand
Depending on the size of your company, over-investing in a brand may be very costly for your business. For instance, if you are just starting out with building your brand, you probably don’t need a professional logo designer or creative marketing agency. Instead, you can use free tools or get help from DIY platforms like Canva or Visme.
However, if you already have a well-established brand, then investing in an experienced branding agency might be just what you need to grow further.
Not Understanding How Your Clients Think
When designing your brand, it is essential that you understand how your clients think. If most of your customers are middle-aged men, for instance, it might be a good idea to keep most of your branding efforts focused on that demographic group. On the other hand, if most of your clients are young females with many social media followers, then maybe it is best to focus on popular trends and stick to social media platforms like Instagram and Pinterest.
Designing your brand is an important part of your business. After all, it is the face of your company – and it is also what attracts potential customers and gets them interested in buying from you. However, it can be pretty easy to make the basic branding mistakes that ruin your brand and send your potential customers away.
Fortunately, if you know what you have to deal with, you can avoid potential problems. The list above is there to give you an insight into the basics of branding and help you understand what exactly you need to take care of. We hope it was helpful – and that your branding efforts will be successful. Good luck.