According to Statista, “Retail sales are projected to grow up to $6.54 trillion in 2022.”
The competition in the eCommerce sector is on the higher side and it might be a tad bit difficult to attract the right kind of customers. Especially during this pandemic situation across the world, people are turning online for the smallest of their purchases. They would like to stay home and receive their supplies at their doorsteps.
While pandemic is a threatening situation to be in, it is a good time for the eCommerce businesses as their sales are soaring by the day.
Top 7 Digital Marketing Considerations Your Ecommerce Needs In 2021
Digital eCommerce marketing is a proven strategy for building awareness about your online business and also driving sales. It helps in driving organic traffic to your website thereby increasing the footfall on your website and generating business revenues.
There are several ways in which you can get the most from your digital marketing campaigns for your business. There are paid and non-paid opportunities in the digital marketing segment for businesses. You can mix and match certain paid digital marketing strategies with non-paid strategies and enhance the conversions for your business.
Here are a few things you might want to consider while you design your digital marketing campaign in 2021:
- Invest in a mobile responsive business website
First thing’s first, invest in a mobile responsive website for your business that is designed well to enhance user experience. Most customers these days prefer browsing the internet from their mobile devices or tablets. They often make purchases from their mobiles too. To tap on that market, you need to make sure that your website is responsive and user-friendly.
When your website is mobile-friendly, your customers will find it convenient to browse through and make purchases. Mobile responsiveness is one of the most important ranking factors for Google search engine pages too.
Don’t forget to make the website user-friendly and easy to navigate. Unless users are feeling at ease with your website, they wouldn’t want to come back for a purchase. Let a professional developer design your website keeping in mind all the SEO strategies. When a website is easy to navigate yet attractive to lure customers, it will also invite more audience for your business.
2. Personalize the landing pages of your website
When you have a clear understanding of what your buyers want from your business, it makes your job easier. Figure out what appeals to your buyers and gradually break out the appeal into smaller subsets. For instance, don’t just say you want to target women for your eCommerce clothing store.
Conduct a thorough market research. What kind of women? Are they the younger generation kids? Are they mothers? If they are mothers, would they be interested in sports clothing too? Are the women you are targeting to care about gender equality or bother about the environment or animal safety?
When you have proper answers to all the questions above, you can start developing personalized landing pages for all the demographic women groups that came up in your market research. Yes, this will take a lot of effort and time. But with these personalized landing pages, you will be able to create a sales channel that will individually attract your target audience and enhance the overall sales performance for your business.
Personalizing sales effort also adds a reliability factor amongst the customers. When you have a good bond with your customers, you can invest in paid advertising campaigns at various social media sites to reach out to more people worldwide.
3. No better tactic than email marketing
When customers make purchases from you, it is the best time to collect their email addresses. When they are impressed by what they see on the website, most customers willingly share their contact details. They are convinced of your brand and would want to know what you have in offer for the next.
Usually, these people are already receptive to your brand and thus can become your loyal customers by subscribing to your email marketing list. Encourage your visitors to sign up for the email newsletter and offer them special discount coupons and other lucrative offers as a part of your email marketing strategy. It will work wonders in no time at all.
Eventually, when your email database grows in size, you can think about marketing particular products to specific target customers as that will increase the probability of more sales.
Remember, there is absolutely no alternative for following up with your loyal customers at every stage of their journey with your products. When you make this a constant process for all your customers, it will yield returns that will overwhelm you for sure.
4. Use the reach of social media platforms
Social media platforms have their reach worldwide. Connect with your potential customers and enhance your reach with the help of social media channels. Create a business page on all the social media channels and maintain an active status on all of them. You can automatically generate subtitles for your page to reach out to more people.
Post pictures, reviews, and other interesting content on those pages and interact with your customers there. Encourage your customers to invite their friends and family to visit your website and your page on social media platforms.
People love shopping when there are discounts and deals on offer. Take that opportunity to offer special deals and discounts to your social media followers. You can also choose paid advertising on social media which will help you in reaching out to more like-minded people.
5.Develop a robust content marketing strategy
There is a reason why people say, content is the king in a business. Content can make or break a business. It is that powerful a tool. It is a low-cost marketing strategy that can give you great returns.
Leverage the power of content with a good content marketing strategy for your business. Well-crafted content can nurture prospective customers. People love informative contents that are interactive and fresh. The content must add value to your website and offer relevant information about your products and services. Unless a customer finds useful information on your website, they will not want to stay nor will they ever come back again.
Search engines love contents that are relevant, informative, fresh, and interactive. When you have good content as a backup for your products, you can expect better conversion rates and enhanced revenues.
There are several benefits that a good content marketing strategy can give you like:
- Better brand credibility
- Enhanced brand awareness
- Greater engagement with customers
- Improved conversion rates
- More sales
- Enhanced customer base
- Increased customer loyalty
- Higher revenue
6. Suggest recommendations on product listings
When people search online for a particular product, they do not have any sales representative to help them in choosing an alternative for their purchases. Turn your website into a sales representative for your customers. Offer recommendations to your customers. It is also a great way to do some push marketing. For instance, if a customer is looking for raincoats, recommend umbrellas and gumboots too other than a variety of raincoats that might catch the eye. This will not only help the customers but will also boost your sales.
Push marketing if done correctly can increase the cart size for a customer thereby generating more business for you. However, ensure that the push marketing is done very subtly so that it doesn’t look forced on a customer.
7. Include product reviews on the website
Without the product reviews, you cannot have a complete digital marketing strategy. Reviews not only help the customers in choosing the products that they want to purchase, but also help you in building a bond of trust and reliability between you and the customers in the long run. Reviews can also show up your products on the search engine pages when they have the right SEO strategies implemented on the website.
If you receive negative feedback on the website, add proper responses to that constructive feedback and display them on the website. But don’t forget to maintain the GDPR regulations for your website when dealing with your customers. This will show the potential buyers that you are open to constructive feedback and work on them constantly to improve. When the responses are well written, they can turn an irate customer into a satisfied customer in a short time.
The logic is simple: listen to your customers and they will be beneficial to your business in all respects.
Importance Of Combining Digital Marketing and Offline Marketing
When it comes to marketing your e-commerce business, combining digital marketing and offline marketing is a great strategy. If you have a brick-and-mortar as well as online shop, you might want to upgrade your old, traditional store signage to a digital signage to level up your reputation and business image.
With digital signage, you can easily change images, text, and other graphic elements unlike fixed signages. You can launch new product line announcements, promotions, or anything you want to tell your prospective and loyal customers. It’s a great supplement for your digital marketing strategies, strengthening your campaign. Learn more about digital signage options at mandoemedia.com.
Another way to combine digital and offline marketing strategies is using branded merchandise to promote your products and services. Some examples of branded merchandise items include customized shirts, caps, mugs, pens, and wrist bands. You can have your company logo and message printed on branded merchandise items. Ask your loyal customers to post their selfies wearing or using those customized items to boost your social media marketing. You can also give items as freebies when customers reach a certain amount of order, such as a free shirt for every USD$500 worth of purchase in your online store.
There is no dearth of digital eCommerce marketing strategies. But you need to know which ones to implement for your business so that they bring profitability and visibility in the long run. Each of these strategies has its uniqueness that can work for you. Some strategies might take more time than others.
With that being said, it is wise to plan your digital marketing strategy in such a way that incorporates a variety of marketing tactics. Only then you will be able to completely utilize both the inbound and the outbound digital marketing strategies for your target customers.