Some businesses spend as much as 20% of their annual revenue on postage and shipping costs. That’s a huge amount, and it can be reduced significantly by following these five tips:
Use the Right Size Mailer for Your Needs
Don’t use a large envelope or box if you’re mailing something small. The postage will be higher than necessary, and your customer may not appreciate getting an oversized package. Instead, use the correct size mailer for the item you’re shipping to ensure that your postage costs stay low.
Don’t forget about the size and weight of your package when calculating postage costs. For an efficient mailing system, you should have a postage meter to prevent you from overpaying for postage. If you’re shipping something that weighs more than one pound, consider using an international service like FedEx, UPS, or USPS Priority Mail. The difference in cost may surprise you.
Postage rates are based on several factors, but weight is most important. If you’re sending items to customers regularly, make sure to order the appropriately sized mailer so that you don’t go over maximum weight limits or have too many things in one package. This will help keep your shipping costs down.
Stick With Flat Rate Boxes
Flat rate boxes offer an easy way to save money without having to worry about how heavy your shipment is. You pay one fee regardless of the weight, which is an excellent option if you’re shipping items often. You can also use flat rate envelopes, perfect for small or lightweight shipments. Just be sure to check the maximum weight limit before you send anything.
Check Your Housing Mail Lists
As a business, it’s essential to ensure that you’re not sending mail to people who don’t wish to receive it. Check your housing list and remove any addresses which are no longer active so they can stop receiving junk mail from you. If you have an incorrect address on file for a customer, make sure to correct it immediately, so you don’t send mail to the wrong place.
Consider Using Bulk Mail
Bulk mail is an easy way to get the word out about your company while saving money. You’re used to getting junk mail in this format, but you can also send direct marketing pieces through a bulk mailing service and save money in the process. This option may take more time than regular postage, so it’s best if you have an extensive mailing list to work with. Remember to personalize each piece, so it stands out from the rest.
Compare Prices Online
It’s always a good idea to compare prices online before purchasing postage. There are many different services out there, and it’s important to find the one that fits your needs best.
Don’t forget to factor in mailing supplies such as boxes, envelopes, and labels when you’re comparing prices so you can get the most bang for your buck.
The best way to save on postage and shipping costs is by using a combination of the tips listed above. By following these simple guidelines, you can reduce your expenses significantly and keep more money in your pocket.