You can’t always engage your customers easily. Currently, the shopping cart abandonment rate is 77%. It takes determination and a set of marketing tactics to reach your audience and improve sales.
The choice of attacking customers with hostile marketing at once overwhelms them and annoys them. Alternatively, efficient marketing comes down to reaching audiences regularly in due course to build closeness and eventually stimulate purchases.
Every eCommerce store owner can advertise their store without hiring a pricey agency. The five marketing strategies in our article are easy to do by yourself regardless of your budget, and the size of your online business.
So, read below to find out what kind of strategies you should use in order to successfully market your eCommerce store.
Be Present On Social Media
Social media marketing is all about consistency. If you post constantly at times that suit your potential customers’ schedules, you can repeatedly reach new buyers.
However, don’t use all social media platforms. Rather, focus on the social media channels that your buyers are using the most. You are able to trace which platforms your customers are utilizing the most with tools such as Google Analytics.
Choose your customers’ preferred social media platforms, and post industry-related updates or trends to maintain your social accounts informative and engaging to buyers. In addition, you can also share links to your website’s blog or products, however, don’t overburden customers with direct advertisements.
Reach Out To Influencers
If your audience loves social media, then influencer marketing is a very firm option for your advertising strategy.
For example, if your target audience consists of teenagers and young adults who mostly use TikTok, you can reach out to some top TikTok influencers and form partnerships that can result in a huge sales boost.
Sometimes, you don’t even have to hire a macro-influencer. Actually, in many cases, the micro-influencers with a minor but extremely engaged following are more useful. So, approach TikTok content creators in your niche and ask them if they are willing to give an honest review of your products and promote your brand.
Use PPC advertising
PPC or pay-per-click is a sort of marketing where brands pay for each click that their ad receives. PPC advertising allows you to evaluate if your campaigns are cost-efficient by making a comparison between the ad costs and the amount of traffic and sales generated by that ad.
The most usual type of PPC advertising is search engine advertising, with Google Ads being the most common PPC tool. It enables you to create ads that show up in Google’s search engine and place them through a bid process.
Social media advertising also utilizes PPC. PPC ads mostly appear on a user’s feed, and you need to pay by cost per click (CPC) or cost per thousand impressions (CPM). Facebook, Linkedin, Instagram, and Snapchat are all examples of social media channels that use the same paid advertising model.
Set Up SEO Strategy
The obstacle of selling via your own online store is generating less traffic than enormous marketplaces, such as eBay or Amazon. So, you should optimize your online store to gain more visits by integrating SEO keywords within your product listing titles and descriptions. You may drive more traffic and increase sales to your eCommerce store by incorporating repeatedly searched terms and phrases within your site.
Recognize SEO keywords by utilizing external tools, such as Ahrefs, Google, or Semrush. Once you identify your optimal keywords and after you include them in product descriptions and titles throughout your page, you can measure the prosperity of your SEO strategy with Google Analytics.
Utilize Email Promotions
Email marketing is a simple way to target customers with promotions that are tailored to their particular needs. Buyers are most interested in how your products benefit them, so there’s a higher degree of engagement with discounts and offers that serve buyers’ wants.
For instance, visitors who have viewed your products more than once, but have never made a purchase could benefit from an email discount for first-time customers. On the other hand, your loyal and returning customers can’t utilize the first-time customer offer, however, could enjoy an email reminder about your store’s big monthly sale, because they are already supporters of your brand.
Customers’ emails are usually collected on eCommerce stores via pop-up promotion windows (‘enter your email for a 10% discount) or at checkout when they are asked if they would prefer to get email promotions regularly.
With eCommerce growing and competition getting more and more fierce every year, making an effort to promote your online store is more significant than ever. Having said that, implementing our five strategies takes a while. Also, bear in mind that the strategies cover various channels that must be routinely checked, plus the results won’t come right away.