A business’s website should be one of its most valuable assets. When a website is designed and built professionally, this is an important driver of growth.
However, many businesses struggle to use their websites to their full effectiveness. Part of the reason for this is that business owners often restrict themselves in terms of what they add to their business website. Some are still under the impression that their website should be all business and only feature information and transaction pages, but this is missing a golden opportunity. Adding a blog to your business is website provides numerous benefits. Below are just five of the main reasons that you should consider adding a blog to any business website.
Expand Your Market Reach
If you are constantly publishing high-quality content to your website blog, you will notice a significant uptick in traffic. The more traffic you can attract to your business website, the higher the percentage of your market you can capture. A blog is a great way of reaching parts of your audience that you would otherwise miss. By producing high-quality and valuable content on a regular basis, you can provide value to visitors that would be impossible without a blog.
Another potential side effect of producing a constant stream of excellent content is that you might end up with other industry websites linking back to your blog. Not only does this provide you with an excellent SEO boost, but it will also further raise the visibility of your website. Receiving links to your content from other reputable websites will enhance your own reputation and ensure that people consider you to be a trustworthy source of information. Every link your website receives is a vote of confidence from another publisher.
Provide Value to Your Visitors
Publishing articles on your blog that are relevant to your customer base is a great way of adding to the value that your website provides to them. If there is also an e-commerce component to your website, then adding a blog will give people a reason to come other than to buy things. Once people start using your website more generally, that’s when you can build real customer and brand loyalty.
If you can establish yourself as a reliable and valuable source of information for your customers, they will have much greater trust in you and will place more faith in what you say. This is invaluable in terms of encouraging more sales. For example, a business that produces PCB design software might add articles to their blog about how to copy a PCB design. If their customers become accustomed to turning towards them for advice and information as well as their software, they will regularly visit the website and will instantly see any new updates and products.
Improve Your SEO
Search engine optimization is essential for any business that wants their website to be visible. Without SEO, your website will be doomed to languish in obscurity. If all your website is doing is providing an e-commerce storefront, it can be difficult to find opportunities to enhance your SEO. Adding a blog to your website gives you an easy way of targeting important keywords, as well as encouraging your SEO to grow organically.
For example, if you consistently produce interesting blog posts that attract a significant amount of traffic, then you will soon find that other authoritative sources are linking back to your blog with some regularity. Once this starts to happen, it will provide a significant boost to your SEO that will persist for as long as you are able to continue to produce high-quality content.
Overtake Your Competitors
Adding a blog to your website is an easy way of enhancing your value relative to your competitors. If you are competing with other online storefronts that don’t have a blog, then their owners are going to struggle to obtain the same SEO as you and will therefore have a more difficult time generating the same level of traffic in general.
You should be looking to seize upon every advantage that comes your way. Anything that helps you to improve your chances against your competitors is worth pursuing or at least considering.
Adding a blog to your website has a very low, arguably even non-existent, cost associated with it. It will require a long-term investment of time, however, the advantages that a blog brings to your business and your website make the modest investments more than worth it.
Once you factor in the potential advantage it will give you over any of your competitors who have not yet added blogs to their own websites, this becomes an obvious move for any ambitious business to make.
New Revenue Opportunities
The more traffic your website is receiving, the easier it is to monetize it. After your level of traffic reaches a certain volume, it becomes simpler to convert at least some of that traffic into money. Whether you do this by converting users into paying customers or through serving adverts up to them from sponsors, every new traffic stream to your website also represents a potential new revenue stream.
Adding a blog to your website should lead to an increase in the amount of traffic that you are receiving. It might take a little while for you to truly feel these benefits, but any blog that is producing useful content on a regular basis, especially if it is attached to an e-commerce store, should have no trouble generating traffic.
Adding a blog to your business’s website can prove an effective way of increasing the volume of traffic, and increasing the profitability of the website. There are numerous ways of converting traffic into money, and a blog is one of the most reliable ways of generating a steady stream of traffic. In order for your blog to be effective, you will need to approach it the right way. That means posting regular updates and ensuring that everything you post is of high quality and has been properly planned and reviewed.
If you do it right, a blog will be one of the most powerful tools you have for driving the growth of your business.