5 Technologies Your eCommerce Business Needs

The eCommerce business has a lot of competitors, meaning that you should be doing everything in your power in order to stand out from the crowd. This extends to the type of technologies and innovations that your business should be using in order to increase business processes, find more customers, create more sales and eventually make more money. If you are interested in finding out which technologies could help your eCommerce business to be a success, then you are in the right place, as this guide has been created to recommend a few top tips. Read on now in order to get the complete overview. 

Cloud Computing 

Whether it’s making sure that your data is handled in a good way or keeping track of your orders, it is absolutely essential that your business invests in cloud computing. This is especially true when the vast majority of eCommerce businesses are moving to the cloud right now.  Moving to the cloud can be quite difficult, however, especially when you are not so computer-savvy. That’s why you should be checking out the amazing services that are available at www.avepoint.com. The experts here can migrate and then help you manage and protect your data on the Microsoft cloud. 

Data Analytics

If you have an eCommerce business, it goes without saying that you will have a website that people visit and click on your products. You should definitely have tracking tools in place which allow you to see how many people are visiting your website and how many of them are being converted into paying customers. By understanding your user intention, you will be better able to alter your business to tailor towards their activity. 

Chatbots 

People want to have a personal experience whenever they visit a website. That’s where the power of chatbots can come into, allowing people to communicate with a computer-powered program to help them find the right project for them. They are relatively easy and cheap to implement and can make a great difference to your business. Also, make sure that if the user requires it, you have someone behind the chatbot to answer any specific queries.¬†

Smart Suggestions 

Technology has advanced in such a way that you can make recommendations on your site based on previous user interests and search history. It’s definitely worth investing in these algorithms to help make tailored suggestions to your repeat users. This is a sure-fire way to help grow your customer base and to turn one or two-time customers into loyal returnees. 

Push Emails

If you have users log in and use your site on a regular basis, you should have some technology in place to automatically send them emails when appropriate. The advantage of this is that you can push someone to make a purchase if they have left it open in their tabs, or you can recommend them products related to their previous searches. It shows that you are a business that cares and could be the difference between someone thinking about buying a product and actually going through with that final purchase. 

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