Every business has a different product, service, or offer. Which means that each business needs to have their own unique pricing page reflecting those differences. Pricing pages are the first thing potential customers see when browsing your website and they’re often where people make their decision on whether to purchase from you, so it’s important to take some time and create a pricing page design that speaks directly to them.
5 of the Best Pricing Page Examples to Seek Inspiration From
The following post offers an overview of 5 companies we found with successful pricing pages – which will hopefully inspire you as well!
Cloudways has a very elaborate pricing page that gives you all of the information you need at a glance. They offer cloud hosting plans from 5 major IaaS providers:
- Google Cloud
Pricing pages are the first thing potential customers see when browsing your website and they’re often where people make their decision on whether to purchase from you, so it’s important to take some time and create a pricing page design that speaks directly to them. If you don’t have enough time or knowledge to do this yourself, finding a top custom web design agency to create your pricing pages is the right way to go.
As you can imagine, there are a lot of variables with pricing, especially when you are comparing different e-commerce hosting plans. Both DigitalOcean and Vultr offer additional options (Premium Droplets and VultrHF), so presenting the information correctly without taking up too much space does pose a challenge.
Cloudways makes presentation easy by giving users a button to switch between the two options. When designing a pricing page, it’s about presenting information as concisely as possible, in a way that users can understand. Cloudways does this exceptionally well, primarily with so many options.
If you have high-converting landing pages, make sure you focus on your pricing page and integrate elements of that in your landing page too!
Key Takeaway: Make sure that you come up with a plan to present the information in a clear and concise manner. Don’t make it too difficult for a person to find what they are looking for.
Next up, we have Zendesk. Zendesk is arguably one of the most popular sales and support solutions, used by companies around the world. Zendesk offers solutions for a larger audience, as well as enterprises. They use separate tabs for each, and neatly highlight the differences between all of their plans.
Each of their plans also comes with a free trial, which they highlight right below the “Buy Now” tab. More importantly, there’s a “!” button after every one-liner. If you hover your cursor on it, you can get a slightly more comprehensive description of the feature itself.
And they also highlight their most expensive plan as the most popular one, because why not?
Key Takeaway: Differentiate the value offering for each plan and try to present information using different cursor properties.
Vooozer simply adds audio to your written text. It’s great if you want to give your audience another way to consume your content. Instead of reading, Vooozer hosts your audio and lets users stream it.
As you can imagine, their pricing varies wildly, primarily because they charge based on the number of words on a monthly basis. Their pricing page is relatively clean, highlighting the key features of each plan. They generously link to other pages on the site throughout the pricing plan, and each plan has the “cancel anytime” written underneath, which is something most people want to know.
Basecamp does things differently. They don’t have variable pricing, so it’s difficult to compare pricing plans. Instead, they provide a value proposition in detail. Their pricing page shows all of the major features that Basecamp offers and shows you how much you save if you choose Basecamp.
It’s one of the most unique ways to present your pricing, especially if you only offer a flat plan to your users.
Key Takeaway: Instead of focusing exclusively on what your plan has to offer, tell your users the cost savings they stand to gain if they choose your plan.
OptinMonster is a powerful opt-in plugin designed to help you create lead magnets and opt-in popups. Their pricing page is designed to convince users to buy the “Pro” plan, as you can see. They add quotes for each plan which concisely highlight its value.
Instead of creating huge lists, they identify the main features and then add a “Explore all features” link at the bottom.
Key Takeaway: Offer multiple pricing plans with limited differences and the different price jumps to subconsciously nudge the user towards the best option.
Design Your Own Pricing Page
Now that you know the basics, it’s time to start designing your own pricing page! Seek inspiration from these five excellent pricing pages and start designing your own. Of course, don’t forget to A/B test your pages. You can also seek inspiration from other e-commerce landing page examples if you want!
Umair Qureshi is a Digital Marketer at Cloudways. He loves to read and share his digital marketing expertise with the Ecommerce and Agency community. You can email him at firstname.lastname@example.org.