We will cover various Ecommerce Marketing channels you can use to drive shoppers to your website. After you set up your ecommerce website and optimize it for conversions, the next step is to attract the right shoppers and let the funnel do the rest of the work.
There are so many ways to attract the right shoppers, but we have highlighted the biggest ones below.
If you believe the old adage that “it takes money to make money,” then paid media is probably your best marketing channel. There’s no other method out there that generates targeted traffic like ads. You can target people based on various factors like their interests, age, gender, location, and income.
Of course, to get the best results from ads you should treat it as a science experiment. Start by creating a market map by collecting data such as shopper insights, industry trends and competitors’ ad tactics.
You can then use this data along with other data you already have such as the persona and empathy maps and create your ad copy and visuals. Try to create as many versions as you can, as no matter how much research you do, it is impossible to create the best version on your first attempt.
When you launch the ads, publish at least ten different versions with varying visuals and copy and split test them with a budget of $5 a day for each ad. You can run these ads for a week or two until you find a clear winner. The winner is the ad that drives the most sales.
However, don’t stop with the experimentation after you find the winner. You can scale the budget for the winner, but simultaneously you should create several variations of the winner and conduct more split tests to see if one of them will perform better.
Ads will give you a good start, and you can keep running them as long as you are profitable. But along with ads, you should invest in other methods that will help you drive hgh-intent traffic with a smaller investment. One of these is SEO.
To get SEO right, start with a good ecommerce site structure. This will not only help with SEO but also conversions, as it will give your visitors a good experience. After that, you can optimize the web pages with smart use of keywords.
In the beginning, you mainly want to go for low-competition keywords that you can rank for relatively easily. Also, focus on more buyer intent keywords as these help you generate more sales even if your funnel isn’t at its best.
After you create optimized web pages, the next step is to get backlinks. You can use techniques such as guest posting, ABC link exchanges, and outreach tactics such as the broken link strategy to obtain these links.
As you build links, your domain rating will go up, and you can start focusing on more high-competition keywords.
Blogging is a marketing technique that millions who also do Ecommerce Marketing use that goes hand in hand with SEO, as Google gives preference to sites that regularly publish content.
You can take some of the keywords you found from your SEO research and use them in your blog posts if you find them more suitable here.
But don’t only focus on SEO while writing your blog posts. Also, use them as a way to drive more social traffic, as information generates more shares on social media. You can research social networks to see what type of content does well on them and create content that is optimized for both SEO and social.
You can convert the traffic that visits your blog posts by placing ads on the blog and also by retargeting visitors to product pages. But along with this, you should also try to convert the traffic to email subscribers, as only a tiny fraction of blog visitors will convert to buyers.
If you convert them to email subscribers you will be able to nurture them with more content, build trust over time and get them to buy your products. You can create special content for your email subscribers or just share your latest blog posts.
You also don’t have to only use the email lists you build, you can also rent lists created by other bloggers. This is where you pay a one-time fee and they share a link to your ecommerce store or a specific product page (along with some good copywriting or content). To get this right make sure you do your research and only work with sites with the most relevant subscribers.
Influencer marketing is another great way to instantly generate traffic just like ads. The only difference is that it takes a lot of time to find the right influencers, vet them, and work on exciting posts together.
If you don’t have the money for ads, but have the time, this is a good alternative. Here too, make sure you do a lot of research and only find the most relevant influencers. Also, assess their accounts properly to ensure that they aren’t tricking you with fake followers.
If you don’t have the budget to pay influencers upfront, you can try affiliate marketing. This is where you create a special link for influencers and pay them for the number of people who buy your products after visiting through affiliate-specific links.
Now drive more shoppers to your website
There are scores of ways to drive traffic to your website. But these are the best and easiest ways. You don’t have to implement them all immediately. You can start with a couple now and slowly add more. After that, you can try some advanced methods such as contests, direct mail, and video marketing.