The promotion of SEO is an essential aspect of business development. From the advertising to the analysis of the results, it needs to be taken seriously at all stages. It is the latter stage that companies often ignore, so it is challenging to assess the success and profitability of investments. Result-based SEO is aimed at optimizing each step and increasing the efficiency of promotion. Here are four ways how to measure SEO results.
One of the essential criteria for SEO evaluation is organic traffic. This indicator shows how many clients came to you through Google or Bing search engines. If, after setting up SEO, you get a similar result, you need to improve it.
Organic traffic matters because it presupposes potential buyers are ready to order the service. It ranks better on the main pages of search engines. For example, if you buy ads to attract, the audience will decrease or increase depending on the investment. Lots of advertising — more customers, little advertising — fewer customers. The organic growth of SEO works differently. You will initially have to invest in setup and optimization, but over time this will help improve SEO results and go to the top. The site will go up in search engines issuance so that you will receive more and more new clients.
The keyword rating is another main SEO rating criterion. The keyword is the abstraction that we extrapolate from multiple search queries and then placed in the content for the page. Even a single word or phrase can be a keyword. Ideally, when a user enters a request, your web page should match it and be visible to the user.
In the first positions in the results will be shown paid advertisements. Still, with the right SEO, your web page will follow the advertising links, which significantly helps save on advertising banners and works in perspective.
How do I track ratings by keyword?
The easiest way to track a rating in search engines is to put a term related to your business in search, running the browser in «Incognito» mode. From the results, it is not difficult to determine which place you occupy by competitive keywords. The main goal is to get to the front page. According to statistics, 25% of the visitors do not go further than that.
Regular analysis is needed to understand the effectiveness of keywords. If you have competitors’ web addresses, you can run keywords for ratings, unused, low relevance. It is possible to determine which keywords are raised in the TOP of competitors and where you should refine your semantic kernel. By the way, according to the keywords, you can also track organic traffic.
Running time on page
The time that visitors spend on your site is a significant indicator. This means that the client likes the content and services. Most probably, they want to order something. In other words, if a visitor has entered a keyword, then moved to your site, and stayed – you do it right.
Keep in mind that everything is relative. If a person has spent 10 minutes on a site where you can order a product, that’s a reasonable rate. For a social network, however, 10 minutes will not be enough, and you should consider improving the quality of the content to make it more relevant to the needs of the target audience.
If you want to know how much time a user spends on your site, use Google Analytics. If you don’t want to do it yourself, please refer to result-generating SEO services. You will be helped to optimize keywords, configure the page for SEO and achieve good organic growth.
Clicks are users that go to your site through a Google search. There are two types of clicks in SEO: «long click» and «short click».
It’s the long-term location of the person on your site that he found in the search results. This means that the user will not go back to the search results and will not look for alternative sites because he has found the necessary information from you. The more you have long click, the lower the failure rate and vice versa.
This is a short-term placement of the user on the site. For example, this includes those who have opened a page on the site and then immediately closed it. In a short click, the user often fails and returns to the search results. However, the quick click can also testify that the user quickly found the requested material on the site. In this case, a short click can be called a long click.
Long click and short click have their limitations:
- Search engines do not always correctly determine the duration of long click and quick click.
- It is difficult for the resource owner to determine which type of clicks occur more frequently. It is possible to look at refusal statistics, but this value does not always reflect reality.
- Internet users can simply read the search results. A man may come to you, but out of curiosity to look at other options without intending to order service here and now. Or he’s just curious about some information without the purpose of acquisition.
Google focuses on long clicks and short clicks. If a user often makes short clicks on sites, then it is dissatisfied with their content and the search engine will reduce their position.
Results-driven SEO is an essential work in the development of your business. Don’t let it go by itself. We’ve given you the highlights, and we hope we’ve helped your case.