4 Tips On Creating An Effective Marketing Strategy Using Video

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An effective marketing strategy that is making inroads in today’s digital marketing scene is video marketing. As its name suggests, this refers to the process of using videos as a part of a business’s marketing strategy. It’s making waves in terms of popularity. Videos are a no-fail in gaining the attention of internet users. Take a look around social media sites and you’ll find that many of today’s trends all came from viral videos.

It’s not surprising why businesses are scrambling to get their video marketing strategy in order. It’s not easy, but worth learning, whether through your in-house team or the expertise of top agencies. You should know that in video marketing, there are certain tips you have to tick to ensure your videos deliver results.

In this post, you’ll come across four tips you can apply to take your video marketing strategy to the next level.

1. Create A Posting Schedule

Video marketing is a serious facet of digital marketing, and to think that you can have it at random, wing it, or post whenever you want to. You must have specific goals and reasons why you’ve started video marketing. You should have consistency in your posting schedule. This also enables you to make decisions when to contact agencies or use software whenever you need a large file-sharing service for lengthy videos.

Once you’ve started marketing through your social media sites, your viewers will start to expect a regular flow of new videos, which is why you need to have a posting schedule. It’s as simple as having a calendar with video content pre-made and ready, at least two weeks to a month in advance.

When you’re consistent in posting your videos, you’d also be able to maintain and keep up the hype about your products and services. This can now form the beginning of being viral on the internet, especially when you’re still in the startup phase of your campaign.

2. Tell A Story

Everyone loves to hear a good story, but not everyone has the time or patience to go through long chunks of text. An effective marketing strategy means you can break that monotony and ensure you get your marketing message across by telling a story through your videos. Create a narrative that’s inspiring and motivating enough such that your audience would believe in your products and services as the answer to their problems.

It’s up to your business to utilize the power of emotions such that your videos can successfully appeal to your customers’ needs and desires. To achieve that, here are some useful tips when telling a story:

  • Use humor to keep your audience engaged;
  • Have various colors and graphics on your videos;
  • Don’t merely talk and tell;
  • Tell one story at a time so you can get your marketing message across;
  • Script your video to avoid any glitches;
  • Edit your video so it’s always appealing to your viewers;
  • Use top-quality software with good recommendations and accolades like the Software Advice Awards.

3. Know Your Audience

While you may want your videos’ reach to be wide, this doesn’t mean you’ll want to market to everyone. You need to give your videos a sense of direction, and this can only be achieved when you start to get to know your target audience.

There has to be a balance between your desire to create videos that go viral and videos that enable you to achieve one or more of your marketing goals. If one is at the expense of another in that equation, then it’s safe to consider your videos ineffective. The best way to have that balance is to get to know your target audience, so you can create video marketing strategies that’ll resonate the best with your audience.

Getting to know your audience means you’ll also factor in their needs and preferences. To do this, it’s important to have information like:

  • What your audience’s needs are, so you can use your videos to show and provide a solution to those;
  • What channel or medium your audience is using to view videos.

4. Optimize Your Videos

No matter how well-made your videos are, if it’s not optimized to fit the liking of your target audience, then there’s no way they’d even know that your videos exist. Along with optimizing your videos for your target audience, you also need to optimize them according to the medium or channel where you’re planning to post your videos. Remember that each medium has its respective standards, which are necessary for you to meet so your videos can stand out on each platform.

For example:

  • Facebook Videos, you’ll want to keep videos short but with captions on the post itself;
  • Instagram Videos, you’ll want to keep it fun, engaging, and short to meet the limits of IGTV and Instagram stories;
  • YouTube Videos, you can opt for longer videos that tell a story, show demos, tutorials, or even reviews.

Along with meeting those standards for the different social media channels, there are also general metrics in place set forth by SEO that you have to meet to ensure video optimization. Some of those standards include:

  • Keeping your video’s theme and colors consistent with your branding;
  • Incorporating your brand’s logo in every video you release;
  • Injecting the right keywords in the video hashtags;
  • Keeping the titles short but informative.


When you’ve been practicing digital marketing for a long time now, there’s no disputing the fact that one of the top content your target market would like to consume is videos. Because of its proven effectiveness in creating buzz and grabbing attention, businesses are aiming to have better video marketing strategies. The tips above can help you in that pursuit. 

Remember that it’s always worth changing, learning, and revising your video marketing strategy. As technology continues to evolve, so should your effective marketing strategy. Without learning and being susceptible to change, your business’s current video marketing strategies may already be obsolete and ineffective.

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