Online businesses have to deal with a lot of competition, with more and more customers shopping online. If you run an eCommerce business, it’s essential to understand how to build some organic engagement to maximize your store’s success.
Your customers, regardless of their age, gender, or economic status, are active on social media, so implementing social media strategies is a great way to connect with them and get your numbers up. All the best marketing companies are doing it, so here are four strategies that will help you boost organic traffic and sales through your social media channels.
Create quality content
A social channel that promotes products without quality content burns out your audience and makes them uninterested. When engagement drops, fewer followers will see your new posts because social media channels display the most captivating content to keep followers engaged.
You can significantly improve your engagement by creating quality content. Find an interesting topic relevant to your brand and be creative. You want it to be engaging and eye-catching because that’s what people see as they scroll down their feeds.
Pay close attention to what you post and think about the platforms. Each platform has its ideal content types, so it’s best to start with just one or maybe two if it’s too complicated to create content for five different social media platforms.
You can share text, images, stories, and videos. Your text needs to be simple, fun, and engaging, written professionally, with pictures of high quality. Use video content to promote your products and share what happens behind the scenes.
If you struggle to create content yourself, you can hire social media marketing services that help you build a strong presence and create unique captions and content.
Invest in advertising
Although organic media can boost engagement, investing in ads is vital to your eCommerce business. Your ad must target the right audience and be as creative as possible. An unattractive ad drives people away from your business and wastes your money. You should create an ideal customer based on the traffic you’re already receiving organically.
Then, create retargeting campaigns to target people who have taken action on your eCommerce website and bring them back to complete their purchase. Also, use the target audience who viewed your product pages.
Put together an ad that grabs attention and calls to action. Most social media platforms offer advanced targeting tools that help you search for your perfect audience. As an eCommerce business, you’ll likely use social media to attract people to a specific product or a collection.
If your goal is to build brand awareness or engage your target audience, you can use ads to pull products from your catalog or promote your store to customers based on their location. You also need to choose a suitable format for your ad. For example, Facebook and Instagram ads mainly use images, short videos, and collection ads.
An eCommerce website can benefit most from collection ads. They use a mix of items from your product catalog to grab the attention of your target audience and seamlessly guide them to checkout.
Sell products directly on social media
Some social media platforms like Facebook, Instagram, and Pinterest offer shopping options. Using social commerce is beneficial to your eCommerce store because it widens your target audience and creates an interactive, memorable, and social shopping experience for your customers.
It’s free to set up and lets users shop directly from their feeds without clicking through to get to the external website and having to leave their pages. It shortens the distance between discovering your products and checkout, and this can improve your conversion rates.
Work with influencers
Another social media strategy for your eCommerce business is influencer marketing. Pair up with popular social media users to reach more followers. Influencer marketing is growing exponentially, and it’s a great way to reach new audiences from someone your target audience already trusts.
To get started with this process, you should find influencers your target audience follows and reach out to those interested in partnering with your brand. You might provide the influencer with a free product to get a sponsored post, or they may send you their rates.
Decide on the platforms for influencer collaboration. The top platforms are Instagram, TikTok, and YouTube. Think about how this collaboration benefits your potential customers and how it fits your brand’s values.
You can invite an influencer to test your product and share their honest review with their audience. That’s how you keep your integrity and present yourself as a trustworthy brand.
Also, you can partner up with a couple of other brands with similar audiences and put together a giveaway for your combined followers. You can promote this giveaway on all the participating accounts. Giveaways are a great way to encourage your followers to share pictures and videos of your products.
Adapting your strategy frequently is crucial for your eCommerce business success. Think about your goals before creating a profile on every social media platform. Take it slow, pick the ones that suit you best, and start to use these strategies to your advantage.
Encourage your followers to leave reviews, send follow-up emails and post them on your platforms. You can benefit from good feedback shared by satisfied customers.