If you are planning on setting up a website for a business, there are a few things that you need to remember. Of course, there is a lot to learn when it comes to web design, but there are four main components of a good website that you can keep coming back to time and time again. Let’s look at each one of them in further detail. 

Structure 

First of all, we have the structure of the website. Essentially, this takes into account your site map, all of your different pages, and how they link to one another. At this early stage of planning, it is worth putting in place a solid SEO strategy. This way, you are less likely to need to go back through the site to make adjustments and changes along the way. Think about the average user and how easy it is for them to find everything that they are looking for. 

Function 

Before you start on a website building project, you need to think closely about what it is that you intend for it to achieve. For example, is this going to be an e-commerce site on which you sell your products? Alternatively, perhaps it is only a vehicle for you to showcase your business and get people to visit your physical location. Maybe you need it to take bookings. Essentially, when you have the main function of the site in mind, you can then gear everything towards it. For example, if you aim to make sales, people need to be converted from browser to buyer in the smoothest way possible.

Content  

Now that you have an idea of the structure and function of the website itself, your next area of responsibility is to closely consider what sort of content that you are going to put on it. Good websites have plenty of written content as this is what allows them to rank on search engines. However, we still live in a society that is very visual, so you need to think about how you are going to convey your messages through images and video as well. 

Aesthetics 

The final aspect of the four key components of setting up a website is the aesthetics. This is also highly important as a website needs to look well-designed in order for people to put their trust in it. That crucial first impression can be formed in just a matter of seconds, so you need to make sure that people are drawn into looking further at the site. They can later get into looking at the actual content that you have created. 

Covering off each one of these four aspects of setting up a website will go a long way towards ensuring that it is a success. Remember, each one of them needs to be thought of together. If you focus on just one or two, it is all too easy for you to make mistakes along the way and your overall site will suffer as a result.