Link building is an integral part of any SEO marketing strategy, yet it comes with many challenges. When done wrong, it can make you lose tons of money; when done right, it can significantly increase your brand visibility and attract new people to visit your website and, as a result, purchase from you or recommend your services.
The key to success here is finding the right strategy that is highly effective in the ecommerce niche. Unlike online casinos or educational resources, as an online store owner, you need to focus on your products and the value they can bring to your potential clients. Then, you must ensure that your website’s visitors are eager to buy from you – for example, with the help of promotion techniques. And your link-building strategy should include all that.
To help you, we’ve consulted the experts from HuskyHamster.com – an outreach link building company – and came up with this list of the most effective ecommerce link building strategies. Check it out, find a solution that seems right for your business – and achieve your SEO goals.
Create Helpful Assets for Your Target Audience
When promoting your business, you need to focus on your target audience – the people who might be interested in your products. To help them explore your brand and make up their mind about purchasing from you, consider creating helpful content.
Analyze your competitors and find the type of content that is likely to attract links in your niche – you can do that with the help of Ahrefs tools, for example. Outline the best ideas and try to create content that is better than that provided by your competitors.
For example, if you own a clothing e-shop, you can create style guides or share fashion tips, like how to pair clothes, where to wear certain pieces, etc. Try to add depth to the topic, introduce new research, create a video guide, or add media – this will make the content more attractive to the reader. Once you’ve done that, instead of sitting around and counting that your articles will speak for themselves, reach out to bloggers and other people to get them to link to your articles.
Build Buzz Around Your Products
Another thing you can do is to create the buzz around your brand – for example, by promoting and linking to new, untraditional, or extreme products. For instance, as a part of the seasonal range, you’ve stocked a number of limited-edition handbags. By building links around them, you appeal to a mass audience and have a good chance of driving huge volumes of traffic to your website as well as attracting numerous new customers.
However, you don’t only have to focus solely on your distinctive products – you can also build some buzz around your brand by underlining its unique traits. For example, if you’re creating customized jeans, never forget to include that information in your linking strategy and show the reader who might benefit from your product. Why are your jeans better than the traditional variety? Why should everyone get a pair? Build your linking strategy around such questions to raise your brand awareness.
Many customers today don’t trust big brands and sponsored messages, yet most of them follow bloggers and other influential people online. Take advantage of that – and next time you want to promote your products, contact the influencers and fashion bloggers that can tell millions of people about your brand and share the necessary links on their Instagram profiles or YouTube channels.
Of course, if you want to stand out from the crowd of your competitors, don’t just advertise with bloggers. Instead, think about how you can involve them in the process. The most basic thing you can do is send them free samples of your new products and, if they like them, ask for a review and link placement.
Or, if you want to make it more useful for your target audience, ask the influencer you chose to work with to provide some relevant information – for example, fashion tips or educational content about the benefits of CBD products that you sell.
However, the key here is picking the right influencers. Think about your audience and try to figure out who they’d be likely to follow. A fashion blogger with 1mln+ subscribers? A sex-ed ambassador? A person running a blog about healthy eating? Do your research and work with the results.
Create Your Blog
Share some in-depth information about your niche with your target audience by creating a blog. It can be an ongoing affair with new content appearing weekly, or it can be based on just a few high-quality pieces that can help your potential customers learn more about your products and choose the one that’s right for them.
While this won’t funnel customers directly to your key product pages, it will help you raise your brand awareness and create a complete, professional image according to Google standards, which will affect the effectiveness of your link-building techniques. And to help increase your sales, you will just need to create a good internal linking structure, which will also improve customer experience.
However, keep in mind that the success of your blog depends on how useful the content will be for your audience. You might need to spend much time researching the information you’re writing about to add depth and provide relevant data. Moreover, you might want to analyze the interests of your target audience and make your content resonate with them.
And remember to be creative when writing new content – for example, add more visuals, videos, media elements, etc. This will help your blog stand out from the crowd.
The truth is that there is no universal way to build links, as every business has its own unique challenges. In the end, you will have to come up with your own specific ecommerce link-building strategy – one that fits your brand and helps it speak to your target audience.
In this article, we’ve discussed the most effective ecommerce link-building strategies and provided concrete tips and examples on how to implement them in your particular case. Try to figure out which ones work best for you and your business, and personalize them to achieve the best results. Good luck!