It’s normal for businesses to get more traffic from their websites but not complete any sales with those visitors. This is because conversion is one of the most complicated parts of a sales funnel, as the visitor needs to be convinced that your product is right for them. The main reason that some businesses fail to convert the site visitors is that they rely on assumptions and opinions without understanding what the prospects want.
The best way to avoid dealing with assumptions is through data-driven marketing strategies. This is where marketers use customers’ information to gain insights into their purchasing behavior, pain points, preferences, and motivations. Knowing how and where to implement data in your marketing strategy and turn data-driven insights into actionable tactics can be super beneficial in terms of traffic and conversions.
This article discusses some of the data-driven strategists that can help boost your conversions below:
Optimize your customer journey
A customer journey map is an essential tool for understanding how visitors move through your website and which actions they take during each stage of their interactions with you. It’ll provide insight into what needs to be changed or improved on your website to make it more effective at driving conversions. (1)
Data provides insight into how customers interact with your website and what makes them convert. It allows you to identify the problems and issues preventing them from making a purchase. With the relevant customer data, you can develop revenue intelligence strategies that take into consideration customer reality, having been based on buyer personas. You can take actionable insights to optimize your customers’ journey. For example. you’ll understand their goals, hesitations or concerns, and how much more information they need to make a purchase. (1)
Design an actionable sales process
An actionable sales process means looking into your own business, identifying your sales process, and how you can make it more efficient. For instance, what are the steps that lead up to a customer purchasing from you? How long does each step take? What can be changed to improve the efficiency of each step? (2)
The first thing you need to do is identify what stage in your sales funnel your business is at right now. Then, you can start mapping out how long it takes for each event in that funnel. The more detailed this map becomes, the easier it will be for you to optimize every part of your sales process for maximum efficiency and success. Once you have designed your process, you should ensure that you bring the team on board. It won’t be very sensible if the team isn’t following the sales process.
Websites are important to any business. They’re the first thing people see when they search for a product or service. If they don’t like what they find, they’ll go somewhere else. If you want to drive more sales through your website, you have to make sure it’s optimized for conversions. That means it’s easy to navigate, has a compelling design, and offers clear calls-to-action (CTAs). (3)
One of the most important aspects of your website is the design. You can try out a new color scheme or experiment with new layouts. Color is very important as research reveals that color determines 85% of buying decisions, so adjusting your website’s color can result in about 24% increase in conversions. But it’s best to keep things simple and consistent. This will help you build trust and credibility with your visitors, ultimately leading to more conversions. (5)
It’s also important that your website loads quickly and doesn’t put visitors off by having too much clutter on the page. Make sure you only include relevant information so that visitors don’t have to scroll endlessly through content pages before they find what they’re looking for.
Split-test your sales funnel pages
Split-testing or A/B testing is a simple way to determine what works and what doesn’t. By running two versions of a page simultaneously—one optimized for conversion and one that’s not—you can quickly see which page is performing better with real users. The tests will give you valuable insights into what works, which will help you create better content for your website visitors. (4)
You should be testing different headlines, images, and call-to-action buttons regularly (at least once a month). The goal is always the same: increased conversions. If a new headline or image increases your conversion rate by 5%, it’s worth it. If it decreases by 10%, you’re better off going back to what you had before. (4)
The world of marketing has changed. To compete, you have to harness the power of data-driven insights to inform your efforts and increase your odds of success. That’ll save you time and money and lead to better decisions for your business and brand. Take a data-driven approach to conversion optimization, and conversions will start skyrocketing in no time.
- “3 Ways to Increase Your Conversion Rate with Data-Driven Marketing”, Source: https://www.campaignmonitor.com/blog/email-marketing/3-ways-to-increase-conversion-rate-with-data-driven-marketing/
- “How to Increase Sales: 5 Data-Driven Principles”, Source: https://www.business2community.com/sales-management/how-to-increase-sales-5-data-driven-principles-02225444
- “Six data-driven SEO strategies that optimize conversion rates”, Source: https://www.searchenginewatch.com/2022/02/22/six-data-driven-seo-strategies-that-optimize-conversion-rates/
- “10 data-driven strategies to spark conversions in 2022”, Source: https://venturebeat.com/2021/12/23/10-data-driven-strategies-to-spark-conversions-in-2022/
- “7 Effective Tips To Choose Best Color For Website That Increase Sales”, Source: https://happyaddons.com/best-color-for-website-that-increases-sales-leads/