Starting an eCommerce business in today’s age is very tricky. Especially due to the saturation in the market. But you would be happy to hear that there are still a lot of new users switching to the digital means to shop every day. Thanks for the convenience it offers and its easy accessibility from places near and far.
So, if you have an eCommerce website, then the next step is to create sales from your eCommerce. The worst that can happen is to get drilled under the crowd and not be able to generate sales for your business. But we are here to make sure that doesn’t happen for you.
Here are 3 strategies that you should use to increase your eCommerce sales.
- Product pricing
There are many factors that determine your sales and the cost at which you sell your products is one of them. While deciding the cost, you do not only check the competition but also need to price your products strategically.
You are done with giving our best shot to your product pricing? But don’t forget to provide additional discounts to your customers.
All big players use the concept of savings to encourage their customers to shop more. You could be giving bundle offers, flat discounts or even offering flash sales every now and then. This not only will sell your product more, but also increase brand awareness about your company.
Consider one of the biggest players in the game, Amazon. Getting discounts on products at Amazon is not only full of options but also very easy to find. If you can partner up with a savings partner who would do the discount curation process for you, you would already be one step ahead of those who don’t.
Many discount companies also provide special coupons from their end that can lure more customers to your website. If you have a listing on their page, then the more visitors to the coupons site, the more chances of visitors increasing on your site will be, and all of it just for a small commission.
- Content optimisation
Content is a proven way to increase sales for your business and get you more revenue. However, it is not an instant derivative of sales, rather a slow and ongoing process. The best content on your website will help you to rank for the keywords that matter for your business. This in turn will get visitors to your website, and if done correctly, would lead to online sales as well.
First and foremost, you need to create a content strategy for your blog. Simply gather data related to your industry including the keywords, audience, and even their habits. You can take into account all of the findings into drafting the perfect content strategy.
Provide value to your reader with the content you make. It doesn’t matter if you run a blog or make videos. Your content has to be useful for your end-user. Of course, the platforms your target on plays an important role too. You can find out where your customers like to spend the most time. Is it YouTube, Google, Quora or another platform?
Consistently producing content in all these channels for your audience will prove to be very beneficial for you in the long run.
- Conversational marketing
Have you ever thought about how does your eCommerce differs from a traditional physical store? Well, we don’t have salesmen guiding customers at every step of their journey. This would have been true until a few years back, but with the trend of conversational marketing, it is now very easy to also interact with a shopper while they are on your website.
Chatbots are built by either a developer with custom code or can be obtained online from a tool. You do not have to always pay for a chat tool to appear on your website. Many of them are free too.
But what makes it more interesting is the interactional feature that comes along with it. Today, chatbots are not just used for welcome messages and signoff texts. They interact with a customer and help them shop easily. Usually, you can hire a content/ customer manager who will then optimise your online chatbot as per the users. This needs a record of past information to be checked, and an experience to be built along with it.
A chatbot can not only provide information to the customer about the products that they are looking for but will also fetch their details to be used later. Any lead that converts into a sale later is worth a lot in any business.
Besides chatbot, you can use mobile technology IVR as well so that when your customers call on your business number, they can instantly initiate a conversation instead of hearing a “tring-tring” and waiting for a response from your sales or support team.
With proper planning and steps, you can elevate your eCommerce game. Getting sales can be trickier when you do not have a built-up process to do so. But with the right tools and mindset, you can just be the next big player everybody around.
About the author
Aamer Hussain is a content strategist who also loves to travel and write. He has worked with marketing agencies and startups and now creates online content to share his learnings with the world.