Being natives in the digital world, we now have the easiest access to anything and anytime. Every business and organisation is trying to take advantage of different digital marketing techniques in hopes of being discovered and generating better revenues online.
The e-commerce industry is an industry that relies heavily on digital marketing, primarily due to dealing with third party suppliers and customers who purchase orders online. E-commerce is slowly taking over retail because it’s more convenient for consumers, and many people are also discovering that they can do e-commerce as their side hustle.
It’s easy to identify digital marketing tactics that you can incorporate in your digital marketing strategy if you’re an established e-commerce business owner, but which ones will work best for the e-commerce industry if you’re just starting out in the e-commerce landscape? Take a look at the three effective recommendations from a trusted digital marketing agency, this article is perfect for you.
Paid Ad Campaigns
There are different ways to create paid digital marketing campaigns, one of the most popular platforms to start with is by creating a Google AdWords campaign for your Search or Shopping Campaign. Launch a series of A/B tests of your paid ads in order to find out which kind of strategy or content produces better results. Making your ads generate sales can be challenging though, so if you find yourself becoming overwhelmed, we recommend looking for a reputable eCommerce agency that can get you results.
Here’s how you can run an effective AdWords campaign if you’re a beginner:
- You need to understand what AdWords does. You use Google Adwords for your paid search campaign in order to get rapid and highly-targeted results and scalable lead generation.
- Figure out who your audience is. Find out their age, their location, their interests, and their behaviour.
- Create a specific landing page on your website for a specific search campaign. Make sure that your landing page is simple, straight to the point, not cluttered, and functions well.
- Have separate goals for your search campaigns, don’t combine them. Having a separate goal for your campaign will help improve your ROI.
- Don’t forget to do A/B testing. There’s no perfect formula on how to get high conversions in a couple of days or months. It’s a matter of trial and error, find out which ad copy works and what doesn’t so you can improve it from there on.
Search Engine Optimisation or SEO is prominently used by any kind of business, and it really has its good ROI if you’ve used it as a digital marketing tactic earlier on. Today, we’re going to discuss two types of SEO that you need to master in order to have a higher Google ranking: on-page and off-page SEO.
On-page SEO is the process of optimising everything on your website in order to have a higher Google search rank and you can achieve that by making sure that your website’s structure is user and search engine-friendly. Here are some quick tips on how to improve your on-page SEO:
- Publish content that’s SEO-optimised and has value
- Keep your website’s information updated all the time
- Fix broken links, it slows the website too
- Make it user-friendly for all kinds of audiences
- Optimise your website for all kinds of devices
On the other hand, off-page SEO is about making your website popular online which helps improve your website’s ranking in the search engine results page (SERP). Off-page might be a tedious process but there are several ways to start kicking it to the top, including:
- Creating shareable/viral content
- Partner up with influencers and other brands
- Be a guest author for other brands
- Create steady social media engagement with consumers
Social Media Marketing
This one’s a no-brainer: everyone’s on social media today, even little kids! Before businesses launch their e-commerce stores (or before launching physical stores, if any), everything is posted on social media already. That’s why it’s essential to have a long-term social media strategy, publishing killer content, and determining the social media habits of your target audience because this allows you to establish a curated content plan based for daily lifestyle and purchasing behaviour.
Here are some useful tips on how you can sell more products via social media:
- Create paid ad campaigns on Facebook. Make sure that you use high-quality graphic design and concise product descriptions that are easy to read and not too pushy.
- Remove products or items that don’t generate large sales and take on the following actions: either remove them permanently or improve the product itself.
- Make sure that your E-commerce website is mobile-friendly. Many users get annoyed when the website’s user interface (UI) is distorted once they open it on their devices.
- Live chats and/or chatbots not only stirs almost real-life interaction but will help you understand what your consumers want or what questions they ask most of the time so you can improve that aspect.
- Have great customer support. Having a nurtured brand to customer relationship makes them come back for more.
- Offer free shipping and people will go crazy over it in a good way, that is.
- Always ask for your customer’s feedback because you’re after their satisfaction and this helps build brand and consumer trust.
- Avoid spam-selling your products to the wrong kind of audience. This might even lessen your chance to gain more buyers, and it’s a thing: consumers are being smarter now, they edit their ad preferences in order to lessen the chance of seeing irrelevant ads selling products they don’t need.