19 Must-Have Marketing & Sales Tools to Help You Grow

Marketing tools are essential to the survival of companies today. The strategy and tools you use will help you reach your goals, regardless of whether you’re in a competitive market or a blue ocean.

Here is a comprehensive list of marketing tools that you can use regardless of your goals, including a few free and freemium tools. There are many tools you can also use for a digital signature.

1. ContactOut

ContactOut simplifies customer outreach for sales and marketing teams. You can easily find someone’s email address with the email finder tool. The straightforward email marketing tool makes it easy to stay in touch with contacts and keep them coming back for more.  

Whether you are a sales professional building your network or an email marketer looking to boost conversions, ContactOut has everything you need. Sign up today and start growing your business.

Key Features

• The Chrome extension tool allows you to save not just one, but multiple leads on top of LinkedIn profiles.
• You can use the Search portal to find people by their name, company, or job title.
• By utilizing the Data Enrichment tool, get complete access to profile details, job titles, and contact information in only a few clicks
• The ability to schedule and track your email outreach.

2. Markettailor

Markettailor helps B2B marketers to create personalized website experiences for their existing websites without code. The tool identifies anonymous companies on your website and shows them the most relevant version based on industry, revenue size, and many more segmentation rules. 

Marketers can quickly swap text, images, links, and call-to-actions using a visual editor. Each personalization is automatically A/B tested to report the effectiveness of personalized content to each customer segment.

Markettailor specializes in B2B website personalization and gathers its own data from the open-source web to provide marketers with the most up-to-date and relevant data for personalization. For identifying companies, Markettailor uses several data from the best data providers, including Clearbit, Kickfire, and Zoominfo.

Key Features

• Visual editor to make personalization quickly
• A/B tested personalizations
• Full traffic breakdown view to reveal underperforming segments
• Conversion tracking via a built-in tool (visual editor) and integrations such as Segment and Google Analytics
• Additional company data for richer personalizations collected in-house

3. LeadsBridge

LeadsBridge is an iPaaS solution that enhances business data orchestration for companies to enhance their omnichannel strategy.

With LeadsBridge, you can bridge the gap between advertising platforms and sales funnels, and deliver tailored integrations based on your business needs.

LeadsBridge integrates the marketing technology stack with Facebook, Instagram, Google, and LinkedIn ads to streamline advertising activities.

More than 370 out-of-the-box integrations are available right now, allowing you to synchronize data seamlessly between your advertising platform and your software.

Key Features

• Lead Sync
• Audience Targeting
• Online to Offline Tracking
• Platform to Platform
• eCommerce Synchronization
• Tailor-Made integration

4. Salesflare’s LinkedIn Email Finder

Discovering leads on LinkedIn, finding their email addresses, adding them to the CRM, and sending email sequences. While you normally need 2-3 different tools to do this, Salesflare’s Chrome extension offers it all in one place. It really couldn’t be easier to prospect on LinkedIn and then actually close those deals. 

Key Features

• Import LinkedIn profiles to your CRM in one click
• Find business email addresses for your LinkedIn leads
• Send personalized email sequences until they reply

5. EasySendy Pro

This robust email marketing automation platform allows businesses to design automated campaigns and makes them smarter with machine learning algorithms. You can easily segment your customer base and then target them with personalized emails. 

Also, EasySendy Pro offers insights to all of your campaigns so you can understand, in detail, how your campaigns are performing. This tool is great for teams looking to scale up their marketing efforts and reach larger audiences. 

Key Features:

• Segment users based on demographic variables 
• Beef up your emails with personalization tokens 
• Applying AI and ML algorithms to design email campaigns 
• Fresh Insights and reporting analytics 
• Email deliverability rate tracking

6. AutoDS – Automated Dropshipping

AutoDS is the leading all-in-one dropshipping tool that helps sellers automate their dropshipping business, allowing them to dedicate their precious time to the things they love in life.

Dropshipping with AutoDS saves you time. Quickly find and import trending products, and monitor pricing & stock 24/7. Automatically process orders and more.

Key Features

• OUR SUPPLIERS: Sell products from a hand-picked selection of dropshipping suppliers.
• INTELLIGENT PRICING AND STOCK UPDATES: Scans your products 24/7 for updates and automatically edits this information in your store.
• PRODUCT IMPORTS: One-click bulk import from 500M+ products and 20+ supported suppliers.
• AUTOMATE ORDERS AND TRACKING UPDATES: Got an order? AutoDS automatically fulfills the order and updates your customer with tracking information.
• PRODUCT RESEARCH SYSTEM: Instantly compare 8M+ trending products from global suppliers and add them to your store in one click.
• FULFILLED BY AUTODS: Automate orders, tracking updates, and returns without needing a buyer account.

7. GetAccept

GetAccept is the G2 category-leading digital sales room platform, empowering revenue teams to increase win rates by engaging and understanding buyers from an opportunity to a signed deal. Sellers and buyers, with all their stakeholders, can collaborate in real-time and access content relevant to the deal cycle. 

The platform improves sales efficiency through deal and pipeline insights, custom sales content, and seamless integrations. You can include personalized videos, pre-recorded company presentations, or case studies. Consolidating these marketing materials gives your company an edge over the messy competition.

Key Features

• Live chat and video recording to engage your prospects and customers
• Document tracking and analytics to keep track of your sales deals in real-time
• CPQ to generate error-free quotes, save time, and look professional
• Proposal templates to keep the deal moving forward with the right content
• Automatic reminders to save time by not having to chase customers manually
• Electronic signature to effortlessly sign your contracts anywhere, anytime

8. Autoklose

Autoklose is a sales engagement tool that combines email automation with B2B data. It assists you in targeting the correct prospects by employing a large database full of clean, verified B2B leads. 

It allows you to automate email campaigns in four simple stages, tailor your outreach, develop and validate email lists, and track response rates.

Key Features

• Autoklose offers the following:
• Email campaign management
• Sales intelligence and B2B contact data
• Email verification with AutoVerify
• Email sequence templates
• Email tracking and real-time reporting

9. Hive 

Hive is a leading project management tool that helps thousands of teams – including digital marketers – work faster in today’s hybrid work environment. Hive brings all of your workplace tools to one single dashboard, so you can manage projects, chat with coworkers, send emails, and even start Zoom calls without ever leaving the window. Hive is more than just your classic project management software – it’s the future of work productivity.

Hive is the first and only democratic project management platform. Via the Hive Forum, customers have access to a public roadmap and can submit and vote on the features they’d like to see in Hive. It’s a tool built by users, for users.

Use Hive online in a web browser, via desktop apps for Mac and Windows, or on iOS and Android mobile apps. Hive offers a free 14-day trial with team pricing plans starting at $12/user per month.

Key Features 

• 6 Flexible project view, including Gantt, Kanban, Calendar & Table views
• Proofing and approvals
• Native chat application for private and group messaging
• Collaborative note-taking application
• Time-tracking, timesheets, and resourcing

10. Sotrender

Sotrender is one of the top social media analytics tools which helps marketers explore and understand social media performance through extensive data. It enables tracking both organic and paid results and makes it easy to put them together into comprehensive, automatically generated reports.

How can you benefit from using Sotrender?

Sotrender helps brands to stay on top thanks to in-depth insights. Metrics are presented on readable, color-coded charts and can be easily compared with other profiles. 

Key Features

• Easily accessible, in-depth marketing data: user demography, reach, engagement, comment sentiment, content overview, and more
• All Facebook, Instagram, Twitter, and YouTube metrics are organized in one place, with access to historical data
• Automatically generated, comprehensive reports are available anytime you need them
• Competitor analysis – full access to competitive brands’ key organic metrics and stats
• Paid performance analysis and the possibility to benchmark campaign results against selected industries
• Access to competitors’ monthly ad spending and campaign goals

11. Linkody

Linkody is a comprehensive tool that helps you to easily analyze, manage, and track your link-building campaigns. With a wide range of metrics and features, you can keep track of new or lost backlinks, gain insight into your competitor’s backlink structure, identify and list bad backlinks so you can conduct a disavow action, and manage all your domains and links in one place. 

Additionally, you can create custom reports on your backlinks, anchor texts, and keywords and compare your profile with your competitors. Being fully integrated with metrics from Moz, Ahrefs, Spam Score, and Google Indexing Status, you can quickly assess backlinks’ value and keep track of your link-building activities 24/7.

Key Features

• Backlink Analysis
• Google Index Status
• Disavow Tool & CSV Exports
• Instant Link Location
• E-Mail Notifications
• 24/7 Backlink Monitoring

12. VoilaNorbert

VoilaNorbert helps you find any corporate email addresses, manage your leads and gain a lot of time spent on creating an email list. It allows you to find leads, email addresses, and contact information on any website simply by clicking on a button. All your leads can then be exported, added to custom-made lists, and/or contacted directly from Norbert with advanced tracking tools to know if they opened or even clicked on your emails.

VoilaNorbert lets you find any corporate email address but also has a feature of verifying addresses in bulk.

Key Features

• Email verification
• Email enrichment
• Prospecting- finding corporate email addresses
• Send emails directly from the “Contacts” tab

13. eclincher

eclincher is a leading social media management platform, 100% guaranteed to deliver the best ROI. An intuitive yet powerful solution to manage all your accounts, brand awareness, reach, reputation and growth online. This software helps you understand your social media performance with in-depth analysis, highlighting the content that performs best. 

With smart inbox and workflow approval, you can improve communications with your team and your fanbase. eclincher is an official partner of Facebook, Instagram, Twitter, LinkedIn, Google Business, YouTube, Pinterest, TikTok, Google Analytics, and many more integrations.

Key Features

• Get instant access to brand mentions across social, news, blogs, forums, reviews, and more
• Uncover trends and conversations of any keywords, hashtags, and phrases across the web
• Cross-network social publishing, editing, and filtering
• Complete post customization per channel, while composing a new post
• Unify your social channels, live, into one single feed
• Recycle your best-performing evergreen content

14. SimplyBook

Cloud-based scheduling software SimplyBook.me is designed for service businesses in a wide range of industries. It provides a booking site so users can accept online bookings, collect client feedback to optimize revenue and service performance, and send appointment reminders by email and SMS.

Using the tool, users can send out promotions, set up recurring services, link service providers, and customize booking site options. Booking systems can be customized by embedding the booking system in an iFrame or embedding a booking button on a website.

Key Features

• Take online bookings 24/7 with a beautiful booking website or widget.
• The SimplyBook.me POS allows you to accept payments on-site or online upon booking.
• Remind clients of appointments via email or SMS to reduce no-shows.
• Display Google reviews on your booking website
• Issue gift cards and & coupons to your customers
• Drag & drop the email editor to customize all your emails

15. SocialBee

SocialBee is a social media management tool that allows you to easily schedule your posts in a calendar-like view and customize them for each social media platform (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok).

Key Features

• Setting a posting schedule in a content calendar
• Organizing your posts into different categories and then automatically posting them on all your socials at once
• Customizing your posts for each social media platform
• Reporting & analytics to analyze the performance of your accounts (and the feature to export them)
• Recycling evergreen posts or expiring time-sensitive content
• Content curation through RSS Feeds
• Canva integration inside SocialBee’s post editor
• Real-time preview of your upcoming posts
• URL shorteners to track your links
• Having multiple workspaces and team collaboration features

16. Referral Rock

Referral marketing on autopilot – more referrals, lower cost to acquire customers. Make it easy for your customers to discover, join, and share. Built for marketers looking to grow their referral programs with less admin work. 

Fully customizable portal, multiple embed options, one-click sharing, and flexible rewards. Integrate with the systems you’re already using. Track and manage impact as you scale. Expert support from onboarding specialists.

Key Features

• Bonus Management – Helps set up bonus schemes and plans in line with corporate and regulatory guidelines, and calculates bonus payouts
• Campaign Management – Create a collection of marketing actions to complete specific goals
• Lead Engagement – Communicate with potential customers by distributing promotional/informational materials via social media, email, or other channels
• Multi-Channel Marketing – Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
• Contact Management – Store and find contact information such as names, addresses, and social media accounts
• Employee Referral Management – Manage and track employee referrals for open job positions
• For Customer Referrals – For customer referral programs/referral marketing products
• For Employee Referrals -Products that allow employees to make referrals for open job positions
• Third-Party Integrations – Improve the business processes by accessing more features and applications by combining third-party integrations
• Rewards Management – Strategize and implement rewards for returning customers
• ROI Tracking – Monitor conversion rates and analyze the effectiveness and profitability of marketing efforts

17. Refrens

Refrens is the ideal invoice generator since it allows you to make an endless number of invoices for an unlimited number of clients without spending a single penny. With just one click, you may generate a delivery challan, payment receipt, debit note, and credit note.

The invoice’s fields and columns can also be changed at any time, and you can transmit the document by email, WhatsApp, or by immediately saving it as a PDF and sending it.

Key Features

• Free Unlimited Invoice
• Permission control
• Quick Easy Invoice
• Customization of Columns
• Email & Track Invoices
• Recurring Invoices
• Custom Formula 
• Invoice Templates
• Insightful Reports
• Client Management
• Ready Data

18. Invoiced

Invoiced’s accounts receivable automation software automates all aspects of billing, collections, payments, reporting, and forecasting – all within one online platform. Whether you are looking for a user-friendly customer portal or need help perfecting your subscription invoice-to-cash process, Invoiced has an accounts receivable solution that fits your unique needs. 

We help businesses of all sizes get paid 14 days faster on average while helping companies increase efficiency and improve their bottom line.

Key Features

• Automated Collections
• Multi-Channel Reminders
• Integrated Task Management
• Integrated Payments
• Threaded Conversations
• Streamlined Payments
• Customer Portal
• Cash Application
• Pre-Built Reports
• Cash Collection Forecasting

19. QuillBot

QuillBot is an AI EdTech writing platform that provides over 60 million users with free online writing and research tools to help them research and communicate ideas effectively. Whether it’s emails, essays, social media posts, or blogs, we are ready to support you. 

The platform includes productivity-enhancing tools such as Paraphraser, Grammar Checker, Summarizer, and Citation Generator which are also used by leading colleges and writing centers worldwide.

Key Features

• Paraphraser – Refine, enhance, or simply reword your written work
• Grammar Checker – Polish your work by addressing punctuation, spelling, and word misuse
• Plagiarism Checker – Ensure proper authorship & citations
• Summarizer – Summarize news, articles, long emails, or even your own writing
• Co-writer – All-in-one writing space that combines online research capabilities note-taking, and AI-assisted autocomplete to give you seamless writing and research experience without ever having to leave the page
• Citation Generator – Get perfect APA, MLA, and Chicago-style citations in one click

20. Veed

VEED is used by thousands of content creators around the world in making videos for social media and beyond. There’s no software to download, and you don’t need any prior video editing experience. 

This video editor works right in your browser. Whether you’re adding subtitles to a YouTube video, a progress bar to an Instagram Story, or cropping some footage to fit a Twitter post, you can do it all, with VEED. 

VEED is a fantastic piece of software that allows you to automatically add subtitles to your videos, translate them, transcribe audio files, add visual effects, and create content that increases views, likes, and followers!

Key Features:

• Create videos with a single click. 
• Add subtitles, transcribe audio, and more.
• Use filters & effects to make your videos pop. 
• No more need for freelancers or professional videographers – we put the power in your hands

Final Thoughts:

By using the right tools, you can streamline your marketing campaigns and automate tons of tasks. You can move forward with your campaigns with confidence once you’ve chosen your marketing tools and keep track of your marketing efforts more effectively.