Establishing a strong, consistent brand identity is crucial for the success of most businesses.
For eCommerce businesses, domain names are a very important component of the holistic brand identity. A domain name is a key part of the “street address” that locates your business on the internet, the URL. Visitors to your online store use a URL to access your website. Because domain names and/or URLs are utilized so frequently as part of the online experience, some businesses become known by their domain name.
Take the CoreCommerce website: https://corecommerce.com. https:// is the protocol; “corecommerce” is the domain name, and .com is the TLD. These components together form the complete URL.
When you sign up for a free trial or open an online store with CoreCommerce, you’ll receive a built-in, temporary domain. However, we strongly recommend that you purchase a custom domain name that matches as closely as possible with your business’s name.
For example, the fictional store owner of Green Tree Coffee decides to set up an online store with CoreCommerce. When she opens her store, she receives the temporary domain: https://www21.corecommerce.com/greentreecoffee at no extra charge. However, to make sure her customers are clear on how to access her site, she decides to purchase the domain name “GreenTreeCoffee.” Her customers can now access her site with the URL https://greentreecoffee.com.
The benefits of a custom domain name extend beyond ease of access for customers. Similarly, custom domain names that are closely associated with business name boost search engine rankings.
CoreCommerce has parntered with Register.com to offer the special rate of $14.99/year* for a custom domain name. For such an affordable price, opting for a custom domain name is a great move for your business.
*The price of $14.99 is for .com, .net, .org, .us, .info, .biz. Other domain names will be $39.99/year except .jp, which is $99/year. Renewal pricing is subject to change.
To purchase a custom domain name, simply log in to the admin dashboard of your free trial or online store and access Account > Services, call us at 1 (800 )747-4270 or email us at firstname.lastname@example.org.