Ecommerce Software

Search Engine Friendly

With CoreCommerce, your product catalog and any custom content pages will have static HTML URL's with no special characters.

Why this is important: Search engines do not like special characters such as ? or = in the URL's (Bad URL example: http://www.mycompany.com/index.asp?id=7&c=9). If you have these in your product catalog or content pages your sites are less likely to be included in Yahoo! or Google. Also search engines prefer HTML pages (example http://www.mycompany.com/product.html), they don't prefer file extensions with .asp, .aspx, php, etc.

With CoreCommerce ecommerce software, the product names are separated by dashes.

Why this is important: Search engines prefer dashes separating words. For example if you had a product called "Shopping Cart" the URL would be like http://www.mycompany.com/shopping-cart.html. By using the dash search engines know these are separate words. Also dashes are preferred over underscores.

Your store URL's would contain your product name and category name.

Why this is important: This is important because search engines such as Yahoo! or Google place emphasis on keywords in your URL, such as your product or category name. By having your keywords in your URL you gain a serious advantage with search engines.

With CoreCommerce, your shopping cart catalog is XHTML 1.0 Transitional Validated with W3C Validtion.

Why this is important: First, this means your code is formatted correctly for search engines. This makes it easier for search engines to read through the website code to help produce better rankings on Yahoo!, Google or other search engines. Also, validation is required to make your site handicap accessible. For example, currently in the UK it is required by law to have XHTML 1.0 transitional web pages. To see if any site is validated go to http://validator.w3.org/ and enter in the URL of any site and click check. If your site has errors, this means it is not XHTML 1.0 transitional compliant.

With CoreCommerce, your shopping cart catalog has the Google Sitemap XML built in.

Why this is important: This allows Google to properly index your product and category pages for higher page rankings.

With CoreCommerce ecommerce software, each image can have an alt/title tag.

Why this is important: Search engines such as Yahoo! and Google cannot read images so they rely on alt/title tags for images to explain to them what is in the image. You see alt/title tags when you put your mouse over an image and without clicking text appears in a box.

With CoreCommerce ecommerce software, you can set the meta tags for any product, catalog or custom content page.

Why this is important: Search engines look at meta tags on each page to determine information about your webpage. This information is used in determining the relevancy of your page in search results. You can enter in keywords, description and title tag for any product, catalog or customer content page.

Each product name uses a header tag with CoreCommerce

Why this is important: Search engines place emphasis on certain types of HTML code. One of these is called a header tag. You really don't need to understand what it does, but just know search engines like it (this informs them you are telling them something really important). We use them on our product names to make sure Google and Yahoo! know your product names are important.

CoreCommerce allows you to have content, content, content and more content.

Why this is important: One of the most important pieces in receiving top 10 placements on Yahoo!, Google or any other search engine is to have content. By this we mean text. Search engines love text. On each category you can have text describing the category, text describing the product and you can create unlimited custom content pages such as about us, shipping, returns, etc. The more text the better. Also if you bold text search engines place higher emphasis on keywords which are bold.