CoreCommerce

When you first set up your store at CoreCommerce, you may wonder how to get initial traffic and sales to your store. After all if you’re a new business, potential customers who need your product don’t even know you exist. You can spend thousands of dollars on marketing and ads, but the best way to produce sales is by word-of-mouth and exposure. This is where product feeds come in.

What are product feeds? These are specialized services that allow users to search a database and compare products. They’re mostly review-driven, meaning better reviewed products are shown at the top, but these listings can also be optimized like a regular website can for rankings. Product feeds are great for driving traffic to your main store and get seen by customers searching for something to buy right now.

Let’s take a look at a few product feeds and how you can use them  for your business.

Google Product Search

Google product search is a special search engine that only displays products. It’s completely free to use and you can upload your products with a data feed or by use of their API.

The best thing about Google Product Search is that it comes equipped with a great performance monitor and allows you to integrate your Merchant account to both your Analytics and AdWords accounts. This in turn helps track your traffic from Google Product Search and allows you to create targeted ads with your products.

Google allows you to optimize your product listings so they rank better in their search engine. Just like regular SEO for websites, keywords and detailed descriptions are best. Make sure you fill out your title and descriptions for your products as detailed as possible and include relevant keywords that pertain to the individual product.

Google also states that the products that rank well are the ones with the most information filled out. Therefor, it’s important to make sure you fill out all of the fields, including ISBN, UPC codes and give the product a unique ID.

Shopping.com

Shopping.com, an eBay partner store, is a review-driven  product comparison site. It allows users to search for types of products and compare the different brands side by side. You can list your products for free and you only pay if the user clicks through to your website. Customers tend to be more educated about the products they buy, which means they have a higher conversion rate when visiting your store.

To rank higher with Shopping.com,  you need to ensure your product details are filled out as much as possible. Ranks are mostly determined by user reviews, therefor it’s important to offer a high level of customer service. The great thing about this is that it gives you an edge over the “big companies” since you’re able to offer more personal service than they can.

If you’re able to become a “Trusted Store” you’ll get ranked even higher than normal, which leads to more sales. To become a Trusted Store, you’ll need to complete a series of steps and to maintain them for at least 3 months.

Price Grabber

Price Grabber has over 24 million unique visitors a month and is also a review-driven comparison search site. It boats the highest conversion rate over any other comparison site in existence. Products are free to list and you pay only for clicks to your storefront. Just like Shopping.com, it’s driven by user reviews, so it’s important to list your products with as much detail as possible, to avoid sour buyers.

Should you take the time to use these sites?

Setting this up may take some serious time, but it will be a huge factor in driving sales and potential customers to your storefront, especially when you’re just starting out with no customer base. Using these tools in addition to optimizing your store’s pages with our built-in SEO tools will allow your store to rank competitively.

Remember, you have a huge advantage over big companies in that you can provide a higher level of personal service, so make sure you use those to your advantage by listing your products on review driven sites.